Global brand and customer experience agency VMLY&R, and Startup Réseau, a start-up ecosystem facilitator, are launching a virtual 30-Day bootcamp for some of the brightest entrepreneurs in India in the emerging MediaTech startup ecosystem. For startups, it is being widely seen as a pathbreaking opportunity, while for the agency, it is a chance to innovate with some of the freshest minds in India looking to build solutions to transform the future.
The bootcamp will provide high-potential, emerging tech startups with insights and resources from VMLY&R’s senior leadership, including access to VMLY&R’s suite of tools, the agency’s global operation, and eventually, partners, clients, and Fortune 500 companies.
‘Meet the Makers’ is looking for startups that have innovated in the AdTech, MarTech, AR/VR/MR, Immersive Technologies, Gaming, Data Aggregation, or Content and Publishing domains. Startups who fit the bill will then be selected for 30 days of hands-on mentorship by industry experts, offering a chance at a network of Fortune 500 clients, partners, and mentors.
The selected entrepreneurs will be mentored by VMLY&R’s experts in product innovation, UI/UX, and brand + technology convergence, among other areas. They will also get to collaborate with a global media agency and become part of an alumni network over a period of time.
Commenting on the launch of Meet the Makers, Anil Nair, CEO, VMLY&R India said, “The pandemic has required businesses to be nimble in their plans and purpose, and the mantra ‘innovate or die’ has never been more relevant. The crisis highlights how important it is to match digital capabilities and products with agility and seamless integration, with an equal focus placed on continuity, scale, and scope. Meet the Makers is an effort to help startups realize their potential, grow and stabilize, which simultaneously helping create connected brands that live in their consumers’ lives through innovative solutions. We’re thrilled to be facilitating this connection and look forward to more seasons to come.”
Sweta Tiwari, Co-Founder & COO, Startup Réseau, said, “We are pleased to partner with VML Y&R to co-create a 30-Day bootcamp program for emerging tech startups in the MediaTech domain. The objective of this MediaTech Bootcamp is to help high-potential mediatech startups with insights and resources from a ‘creative capital’ perspective, and access to an industry network of Fortune500 clients and partners of VML Y&R. Selected entrepreneurs will learn about product innovation, UI/UX, Digital & mobile marketing, brand + technology convergence and more. We believe that the practitioners insights will enable the selected entrepreneurs in creating massive new opportunities in a growing market.”
