VML, a leading global brand creative and digital transformation powerhouse, has announced the elevation of Jeff Geheb to Chief Executive Officer of VML Enterprise Solutions, a fast-growing division now valued at $1.5 billion. This unit brings together the company’s technology transformation, commerce, customer experience (CX), and consulting capabilities—powered by WPP Open’s AI-driven operating system. Geheb will continue to report directly to Jon Cook, Global CEO of VML.
This leadership move underscores the soaring growth and strategic significance of VML’s enterprise technology arm. Since the formation of VML, the division has onboarded over 150 new clients, now contributing a substantial 40% of the company’s global business. VML Enterprise Solutions boasts a team of more than 10,000 specialists across 40+ global offices, delivering transformative outcomes for industry giants including Ford, Google, IKEA, The Coca-Cola Company, T-Mobile, Sherwin-Williams, Sainsbury’s, and United Rentals.
“VML has always been a unicorn with our world-class brand creativity fused with enterprise-grade technology—all under one roof. Jeff has spent more than two decades pioneering that unique blend. I couldn’t be more excited about this next chapter under his leadership,” said Jon Cook, Global CEO of VML.
Geheb, who played a central role in building the Enterprise Solutions capability from the ground up, expressed his passion for this evolution.
“VML’s ability to merge creativity with digital innovation has always been our biggest differentiator,” said Jeff Geheb, newly appointed CEO of VML Enterprise Solutions. “We’re delivering connected experiences across commerce, consulting, and technology transformation—backed by the most inspiring brand creativity in the world. It’s a privilege to lead this charge.”
Four Pillars of Enterprise Solutions Under Geheb’s Leadership
In his new role, Geheb will oversee a globally integrated structure consisting of:
- Consulting – Strategic innovation and brand advisory powered by analytics and business intelligence.
- Customer Experience (CX) – Full-spectrum experience design that aligns user needs with business outcomes via CRM, loyalty, and personalized platforms.
- Commerce – Building frictionless omnichannel ecosystems to unlock new revenue streams.
- Technology Transformation – Modernizing legacy infrastructure with AI-led operating models for agility, efficiency, and growth.
Industry Accolades Cement Enterprise Solutions’ Market Standing
VML Enterprise Solutions has gained significant recognition across the industry. It has been:
- Named a Leader in The Forrester Wave™: Commerce Services
- Recognized as a Strong Performer in Adobe Services and CX Strategy Consulting
- Positioned as a Visionary in the Gartner Magic Quadrant for Digital Experiences Services
This technology excellence complements VML’s creative credentials, with the agency ranked as the #2 Most Awarded Network in the WARC Creative 100.
With Jeff Geheb at the helm, VML Enterprise Solutions is poised to push boundaries, further bridging the gap between creative storytelling and transformative technology to drive holistic brand and business impact at scale.
