Vize, a new personal and sanitation brand, has appointed India cricketer Virat Kohli as its brand ambassador. Speaking about his duties, Kohli said, “As sportspersons, we athletes are recipients of much love and hero-worship. But in these difficult times, it is the Covid warriors who are the true heroes, putting their lives on the line. We are doing our part by helping the society fight through this unprecedented time. Vize is for the heroes who keep India unbeaten. I feel excited to be associated with Vize because it is my way of expressing solidarity with fellow Indians.” Akshat Jain, Founder, Vize, said, “It is up to all of us to prepare to face the pandemic, be rigorous and disciplined about our hygiene routine to keep us safe as individuals and to protect families, communities around us and our country. We have chosen Virat Kohli as the brand ambassador to reflect the values of preparedness, discipline rigour, and world-class standards.”

Three Fourth Solutions bags integrated mandate for Turtle

Three Fourth Solutions, a brand management and digital media service provider, has won the integrated marketing mandate for apparel brand Turtle. The core responsibility of the agency is to work hand in hand with the Turtle marketing team directly towards building its brand equity and deepening it digital presence. The marketing agency will be responsible for managing the brand’s digital and creative outreach, from communication design, public relations and digital media to website and performance marketing. The agency’s Kolkata office manage the end-to-end deliverables for Turtle.

Smriti Mandhana is Equitas brand ambassador  

Smriti Mandhana

Cricketer Smriti Mandhana is the new brand ambassador of Equitas Small Finance Bank. With Mandhana as its brand ambassador, Equitas is attempting to bring women together through “powerful conversations around shared experiences of struggle and success”. Mandhana will be appearing on behalf of Equitas Small Finance Bank across all media platforms. Murali Vaidyanathan, President and Country Head — Branch Banking, Liabilities, Product and Wealth, Equitas Small Finance Bank, said: “We see Smriti as an embodiment of aspirations for Indian women across all ages and walks of life. As a brand, we see her as the face of success, growth and prosperity with a proven track record of reigning career in cricket. This collaborative effort is a result of the shared vision we have noticed between brand personality Smriti Mandhana and the brand Equitas in promoting women welfare and empowerment.”