File:Vivo New Logo 2019.png - Wikimedia Commons

Kohli will be promoting the launch of the smartphone company’s new products through TV campaigns, print, outdoor, social media, and events vivo, the global smartphone brand, has announced Indian cricket captain and sporting icon Virat Kohli as its brand ambassador. With Kohli, the company aims to reach millennials and tech-driven consumers. A full-circle marketing approach will underscore vivo’s branding association with Kohli.

As part of  branding duty, Kohli will help spread awareness and promote the launch of vivo’s upcoming products series, and will include all ATL and BTL activities, including the brand’s forthcoming media campaigns.

Nipun Marya, Director-Brand Strategy, vivo India, said, “We are thrilled to have Virat Kohli on board. At vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers. Along with Aamir Khan and Sara Ali Khan, we wish to widen our brand reach, and we are confident that associating with a sports figure will help us in reaching a wider audience.”

Expressing his sentiments, Kohli said, “I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology. The way vivo has brought joy to its customers’ lives through simplified technology, and advancements in mobile photography are game-winning. Associating with such a brand that understands and delivers to the audience is quite exciting.”

To build a connect with young Indian users, vivo has also over the years deepened its association with IPL. As part of vivo’s commitment to ‘Make in India’, all vivo smartphone series are being made at a Greater Noida facility that employs more than 10,000 workers ensuring all vivo devices sold in India are made by fellow Indians.