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Monday, May 29, 2023

Vinod Cookware Partners with ZestMoney to Offer Easy EMI Options

Vinod Cookware, an award-winning cookware brand in India, recently announced its partnership with ZestMoney, India’s leading and fastest-growing digital EMI/pay-later platform, to make easy EMI options available on website purchases. The partnership enables all the customers to complete their purchase instantaneously using easy EMI pay-later solutions without having to pay in whole. It will also allow the cookware brand’s customers to experience ZestMoney’s seamless and convenient pay-later products including its flagship Pay-in-3 (three-part EMIs) at 0% interest and no additional costs. Purchases can be made using other flexible tenure offerings as well and customers can also avail of special offers.

The easy EMI option is added to the payment/checkout page of Vinod Cookware’s website that caters to its customers with a wide range of cookware products; such as SAS Bottom Pressure Cookers, Hanos Non-Stick Set, Deep Pan Pressure Cookers, Trento Cookware Set, Europa Inner Lid Pressure Cookers, Cast Iron Grill Pan, and many more. In addition to the benefits such as 100% digital experience (from onboarding to disbursement to repayment), zero paperwork, quick approvals and no hidden charges, customers can also get a cashback of 10% (the offer is valid till June 18) of up to Rs 1,000 using ZestMoney.  

Speaking on the new system, Mr. Sunil Agarwal, Director, Vinod Cookware, said, “At Vinod Cookware, our intent has always been to provide premium quality products to our customers, at affordable prices and with the best service possible. Today, when the world is believing in the benefits of EMI purchases, it becomes important for us as a team to provide our customers with the right EMI solutions. Our strategic partnership with ZestMoney, India’s leading EMI/pay-later platform, will just ease the payment process and smoothen the customer’s purchase journey. We look forward to a long-term partnership that continues to offer the best EMI solutions to our existing and prospective customers.”

Abhishek Sharma, Vice President, Growth, ZestMoney, said, “We are thrilled to partner with Vinod Cookware to offer our digital EMI/pay-later products to its customers. This partnership powers customers with convenience as they can split their costs at no additional costs, besides experiencing our flexible, all-digital, and fast EMI/pay-later solutions. We are noticing massive growth in the kitchen and home appliances category as customers are taking to the ease and convenience of our EMI/pay-later offerings in a big way. As the leading omnichannel digital EMI  platform in India, we will continue to expand and launch new offerings for the benefit of our customers.”

About Vinod Cookware: Vinod Intelligent Cookware has been a leading producer of premium quality stainless steel cookware, co-founded by Rajeram Agarwal in 1962. It has an extensive range of 400+ products. From a local manufacturer of stainless-steel bowls and dishes, the brand went global in 1990 when it began exporting to the U.K, the U.S.A, Germany, and France among other countries. The brand has recently bagged ‘The Best of Bharat Award 2022’ by e4m Pride of India. It has also been recognized to be the best Non-Stick Dosa Tawa brand by Mishry Reviews, a company that has reviewed over 2000+ products in the cooking and dining space. Vinod Cookware has been committed to upgrading to the latest technology and new-age materials that suit the Indian Kitchen. www.vinodcookware.com

About ZestMoney: ZestMoney is India’s leading and fastest-growing digital EMI/Pay Later platform. ZestMoney is deeply integrated with the largest merchants in India including Amazon, Flipkart, Myntra, MakeMyTrip and Nykaa increasing the affordability of their products and helping them facilitate frictionless sales at a higher conversion rate to a larger base of customers. We also have the largest network of merchants with 10,000+ online partners, 75,000 physical stores, making the company a market leader in the space. ZestMoney has built a platform that integrates mobile technology, digital banking, and artificial intelligence, enabling people to apply for and get a digital credit line within seconds. ZestMoney has a registered user base of 17 million and is live at 85,000 retail touchpoints across India. Being an end-to-end digital player, the company can service demand from remote parts of the country. About 70% of the company’s customers, the majority of whom access formal credit for the first time, are from tier II and III markets. ZestMoney’s innovative technology and work to make affordable digital finance accessible led to their selection as a 2020 Technology Pioneer by the World Economic Forum. It was also recognized as the second fastest-growing technology company by Deloitte India in 2021.www.zestmoney.in


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