As part of this year’s Onam celebration, the cookware brand becomes the co-sponsor for Asianet’s Onam special cookery show and launches a high-decibel Malayalam TVC campaign along with two full-page magazine ads.
Vinod Cookware, a household name in India, announced its association with India’s Malayalam television channel; Asianet as the joint title sponsor for its Onam special television cooking show ‘Onaruchimelam’. To amplify its recall value and product awareness in the South market, the brand has also launched a Malayalam dubbed TVC, featuring its Platinum range that is manufactured using SAS Metal Technology. The TVC will be aired for the entire month of August up to Onam on Asianet, Asianet HD, Mazhavil Manorama, Zee Keralam, Kairali TV, Asianet Movies, and Asianet News. Alongside the TVC, the brand has taken up three and two full-page ads in Vanitha and Pachikam magazines respectively to be published in August and September issues.
The TVC campaign along with the media promotion partnership is carried out by the brand’s advertising agency; Network Advertising.
“The objective of the campaign is to establish the brand Vinod Cookware in Kerala and make it a household name. For this, we have planned a 6-week high decibel TV campaign in Kerala starting from 8th August leading up to Onam. To achieve this we have considered a mix of Reach and frequency TV channels in Kerala by maximizing our presence on GECs and also showcase the usage of Vinod Cookware products through an association with specialized properties like Onaruchimelam, an Onam special cookery show on ASIANET”, says Priya Jacob, President – Media of Network Advertising Pvt Ltd.
The cookware brand is all set to spread the word about its Platinum range with a Malayalam TVC in the southern parts of India which will be now seen on multiple Malayalam TV channels. The advertisement conveys all the key features of the Platinum range- ‘even heating, no burning’ with a quirky concept. As part of the Asianet’s Onaruchimelam co-sponsorship, the ad will appear during all 10 episodes of the 30-minute cookery show airing from August 30th to September 8th, hosted by celebrity anchor Sadhika Venugopal along with movie celebrities as guests.
Sunil Agarwal, Director, Vinod Cookware says, “Vinod Cookware has constantly been on the lookout to connect with its audience, located anywhere around India. What better way to promote our SAS Metal platinum range in the south market than the biggest festival in Kerala, Onam? In our collaboration with Asianet’s Onaruchimelam, we aim to create a remarkable impact through our newly expanded dealer network in the southern region of India. With exciting festive offers, we invite our audience for a delightful treat of Kerala special dishes that can be cooked in our kitchenware.”
About Vinod Cookware: Vinod Intelligent Cookware has been a leading producer of premium quality stainless steel cookware, co-founded by Rajeram Agarwal in 1962. It has an extensive range of 400+ products. From a local manufacturer of stainless-steel bowls and dishes, the brand went global in 1990 when it began exporting to the U.K, the U.S.A, Germany, and France among other countries. The brand has recently bagged The Best of Bharat Award 2022 by e4m Pride of India. It has also been recognized to be the best Non-Stick Dosa Tawa brand by Mishry Reviews, a company that has reviewed over 2000+ products in the Cooking and Dining space. Vinod Cookware has been committed to upgrading to the latest technology and new-age materials that suit the Indian Kitchen.