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Thursday, October 5, 2023

upGrad positions its online MBA as a solution for working professionals to Fast-Forward their career in its latest ad campaign by The Womb

upGrad, Asia’s higher EdTech major, launches a new campaign to bring out the importance of meaningful online MBAs in today’s competitive ecosystem, for enabling professionals to move ahead in their careers. Marking the second leg, this campaign is in continuation to the brand’s recently launched campaign ‘Fast Forward your career with online courses from upGrad’ which was launched during IPL. The second leg of the campaign launched today is aimed to act as a catalyst encouraging ambitious professionals to choose the right MBA for the right career outcomes.

Shot internationally, the ad film takes a humorous dig at the dated perception of ‘online’ MBAs not being effective. Directed by Vinil Mathew, the storyline brings out the unique value-adds of the online MBA courses provided by upGrad – globally recognised degree from top universities, flexible learning hours for professionals who are pursuing a job in parallel, and an opportunity to achieve substantial career growth in the form of salary hikes, promotions, or career transitions.

Commenting on the launch, Arjun Mohan, CEO – India, upGrad said, “Professionals have always been inclined towards pursuing an MBA in order to accelerate their careers in a similar domain or seek a complete career transition with MBA as the ladder for the same. For those in the workforce already, taking a sabbatical to pursue higher studies comes at a high opportunity cost. And today, there’s no need to even consider that as an option, given the kind of reputed universities we have, who are providing cutting-edge industry-relevant content and eventually the same MBA as on-campus one. With our added career support, we as their LifeLongLearning partner, materialise their desire for career acceleration or transition.”

Navin Talreja, Co-founder, The Womb, further added, “With this set of films, the intent is to push the envelope and build preference for upGrad, especially among the large set of audience who believe that only offline degrees can lead to a career growth. Our aim is to bring alive the return on investment that the learners can expect and to do so in a relatable way with a dash of humour.”

upGrad offers a wide range of MBA courses in partnership with top-notch Indian and international universities like Deakin University, Liverpool Business School, NMIMS Global Access, Jindal Global Business School, University of Essex (Online), amongst others. The curriculum is curated keeping in mind the skills trends that are shaping the industry for enabling professionals with best-in-class outcome-driven online education.

The ad film will soon be followed with more films in the same series continuing the senior & junior’s dialogue at the London Airport.

About upGrad: 

upGrad is a pioneer in the online education revolution, changing the lives of millions for the better by “Powering career success for every member of the global workforce as their trusted LifeLongLearning partner”. Co-Founded by one of the world’s most impactful entrepreneurs, Ronnie Screwvala along with Mayank Kumar and Phalgun Kompalli, upGrad has impacted over 2 million total registered learners over 50+ countries.
upGrad, Asia’s higher EdTech leader, uniquely drives deep learning for the real world, by creating original content harnessing industry experts across the globe and offers learners a hyper-personalized, comprehensive one-stop solution, combining the power of its’ proprietary AI-driven technology platform with its army of counsellors who handhold learners for the entire duration of their course.

To provide the best university quality education, upGrad brings together the world’s leading universities, faculty & industry experts on an integrated digital platform, delivering an immersive experience with full flexibility to study at one’s own pace. upGrad’s ever-expanding roster of leading global universities includes Duke Corporate Education (US), Michigan State University (US), University of Arizona (US), Liverpool John Moores University (UK), Deakin Business School (Australia), Swiss School of Business Management (Geneva), IIT Madras (India), IIM Kozhikode (India).
upGrad’s alumni base is employed by blue-chip organizations like Gojek, PayTM, Gartner, Flipkart (Walmart-acquired), Accenture, and E&Y. upGrad is #1, LinkedIn Top Startups India 2020 and is in Top 50 of the FT Asia-Pacific High-Growth Companies 2021 and the GSV Global EdTech 50.


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