Pukka, the renowned UK-based herbal infusions brand, has officially entered the Indian market under Unilever’s umbrella. Marking its debut with the launch of the “Self Care in a Cup” campaign, Pukka has unveiled what might be the most soothing film on the internet—an invitation for consumers to pause, unwind, and embrace self-care.
This immersive campaign experience is complemented by Pukka’s specially curated selection of three herbal infusions, designed to cater to daily wellness needs. As Hindustan Unilever Limited (HUL) ventures into the herbal tea category, Pukka is set to spearhead a growing wellness movement in India, redefining how consumers incorporate mindful relaxation into their everyday routines.
At the heart of the campaign – “Self Care in a Cup” is a visually captivating, aesthetic ASMR-inspired film designed to soothe the senses. Created by Lowe Lintas, the film beautifully brings this vision to life, transporting viewers through calming nature-inspired imagery, rhythmic sounds, and a gentle narrative that fosters relaxation. By merging audio-visual therapy with the natural benefits of herbal infusions, Pukka creates a unique pathway to self-care. Lowe Lintas has brilliantly captured the need for relaxation and self-care, bringing it to life through a visually soothing and immersive film. As modern lifestyles become increasingly hectic, this campaign reminds consumers of the importance of winding down and prioritizing self-care and well-being.
Pukka also gently interrupted people staying up late at night, nudging them toward better sleep with thoughtfully timed ads on Spotify and Instagram. These activations, running during nighttime hours, served as a reminder to embrace relaxation and unwind with a soothing cup of herbal infusion.
Pukka Chamomile and Lavender for Night Time Sleep offers natural, caffeine-free care to support better sleep. Blending Ayurvedic wisdom with the power of herbs, this delicious infusion includes handpicked chamomile and lavender, which are traditionally known to helps calm the mind, manage stress, and promote restful slumber—making it the perfect companion for a relaxing bedtime routine.
Unveiling the Internet’s most calming film, Ishtpreet Singh, Beverages India Head, Unilever commented, “With Pukka, we are committed to bringing the power of herbal wellness to every home. Our world’s most calming film is more than just a visual retreat. It is an invitation for India to sip mindfully, embrace self-care, and build healthier relaxation rituals. With our infusions, we aim to transform the way people unwind, sleep, and recharge.”
Now available across top metro cities and major e-commerce platforms, Pukka’s infusions make wellness more accessible than ever.
