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Saturday, September 23, 2023

Uni Cards aims to break ‘Save for Later’ chain

Conceptualised and executed by Dentsu Webchutney, Fintech brand, Uni Cards has launched a new campaign with two digital films. The films teleport the viewer into the lives of a samurai and cowboy – where they battle challenges thrown at them, much like the troubles that life tends to throw at us, unwarranted. In the films, when big bills show up, the characters are prepared to win with the Uni Pay ⅓ Card.

The campaigns aim to capture the insight that to live an upgraded lifestyle, we add our dreams to the cart. But with the fear of big payments lurking around, we end up clicking on ‘Save for Later’. Uni plans to break this chain just once and for all.

Detailing about the campaign, Prateek Jindal, co-founder and chief payments officer, Uni Cards, said, “Through #TheUltimateWeapon, we are creating awareness that Uni Pay 1/3rd card is simply the smarter way to pay. The flexibility to choose between splitting payments or pay upfront will lie with the user completely. With Uni, we don’t want you second guessing, worry about that price tag or delay your purchase. With the latest series of ad films, we aim to highlight the importance of owning the future of payments i.e., Uni Pay 1/3rd Card today; so that dreams don’t get split, only payments do.”

Commenting on the execution of the campaign, Sumera Dewan, vice president, Dentsu Webchutney, said, “Uni has a unique offering that more people need to know about as they plan their financial lives. The films are crafted to be action-thrillers that lead you to a big victory against the age-old battle against payments and bills. Our own experiences with the brand helped us position Uni Cards as the no-compromise weapon to payments, in a campaign that certainly aims to match the uniqueness of the product.”


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