Following a multi-agency pitch, Titan, India’s largest and most trusted watch brand has collaborated with AdLift, the global digital marketing agency. As part of the mandate, AdLift will handle the Search Engine Optimization (SEO) and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear brands. The digital mandate will be handled out of the agency’s Bangalore office. The agency will work on strengthening the presence of all the above-mentioned brands among Titan’s new TGs as well as existing ones with engaging content and improved search results.
Commenting on this partnership, Shalini Gupta, Head of Marketing, Eyewear at Titan Company Limited, said, “Over the last one year, AdLift helped us achieve a tremendous 107% Y/Y increase in SEO traffic and we look forward to some breakthrough work from them to raise our organic growth in 2021.”
Delighted on winning the account, Prashant Puri, Co-Founder & CEO, AdLift said, “I may sound clichéd saying that Titan is a Timeless brand but that’s exactly what it is! Titan is a company that has been built with sheer grit, passion, and determination to become a market leader by ruling the hearts of Indian consumers. For us at AdLift, it is not only humbling to be associated with brand Titan, but it is also truly a matter of pride to be given the opportunity to take it to new heights and give it the scale and recognition it truly deserves.”
Ayushman Chiranewala, Head of E-commerce and Omni, Titan Company Limited said, “We look to AdLift in helping us enhance our marketing performance with their expertise and enthusiasm for award-winning work.”
Detailing about the partnership, Neha Pandey, Business Head, AdLift, “We’re excited that Titan has appointed us to manage their Search & Content Marketing digital duties. With our integrated approach and capabilities of delivering end-to-end solutions and strategies we are confident that we will be able to create a strong connection with our consumers both online & offline. As we move forward, we will be looking forward to making their digital presence stronger.”