Till Payments, Australia based payment provider company has partnered with The General Store and Dec PR to improve marketing. Till Payments offers customizable payment solutions with the goal of streamlining the customer experience for businesses. The group supports more than 350 partners across a number of industries. Dec PR will focus on growing the Till Payments brand and managing corporate reputation through storytelling and integrated marketing activities. The General Store will be tasked with leading brand strategy, identity, market analysis, consumer insights and segmentation, as well as design and a new website build.
Commenting on it, Shadi Haddad, founder and CEO at Till Payments, said, “Till Payments is shaking up what has traditionally been a very complex payments ecosystem with our simple, single-source solutions that are designed to favour merchants, while also improving their front-end customer experience. Our team of in-house experts in technology, finance, payments, and marketing is expanding, and we’re now excited to welcome The General Store and Dec PR to the Till family to add their skills into the mix. We know that growing our brand presence and telling our story will play a critical part in our next phase of growth and we’re thrilled to be partnering with some of the industry’s best to help achieve our vision.”
Matt Newell, partner and CEO at The General Store, said, “Till Payments success and the vision it has to be a true innovator and disrupt the payment industry is highly impressive. As a collective team we look forward to working with Till Payments and Dec PR to help drive the brand strategy.”