During this Back-to-School season, Milton, a prominent name in India’s homeware sector, proudly unveils an expansive selection of kids’ bottles and tiffins. With over 75 vibrant colors and a variety of prints, designs, compartments, shapes, and sizes, this new collection offers customers a one-stop solution for their children’s tiffin and bottle needs. Featuring beloved characters like Barbie, Superman, Wonder Woman, Chota Bheem, Batman, and more, this range adds fun and excitement to the start of the school year.
To introduce this diverse range and capture attention, Milton launches an engaging campaign titled “Milton Liya Kya.” A highlight of the campaign is a new digital commercial starring Instagram music sensation Yashraj Mukhate, known for his viral tracks, alongside the talented Shravani Sharma. Amplified through popular media channels such as OOH, Social Media, On-Ground, and OTT platforms, this campaign aims for widespread visibility.
The collaboration with Yashraj Mukhate involves creating a jingle track using Milton’s Kids tiffin and bottles as musical instruments, accompanied by the campaign’s message “Milton Liya Kya?” This musical piece showcases the extensive range of colors, designs, prints, and cartoon characters available.
The video captures the delight and anticipation that Milton’s kids’ tiffins and bottles bring as children prepare for the upcoming school year. Within just 36 hours of its release, the video garnered over 1 million views, sparking widespread conversations and interactions.
This campaign taps into market and consumer insights that reveal a strong affinity for the Milton brand, renowned for trust and quality, especially in the bottles and tiffin category. By reinforcing this connection, the campaign aims to establish Milton as synonymous with a diverse range of kids’ tiffins and bottles.
The objective is for consumers to naturally turn to Milton when shopping for their children’s school tiffins and bottles, a sentiment echoed by retailers during sales. This campaign emphasizes that Milton isn’t merely a product but a brand deeply embedded in consumers’ minds.
As summer vacations draw to a close, the campaign serves as a reminder to consider Milton as the top choice, ensuring that every parent finds a product that suits their and their child’s preferences and needs – whatever they may be.
With a rich legacy spanning over 50 years, Milton reaffirms its commitment to innovation through this vibrant campaign, making the Back-to-School season a thrilling and joyful experience for both children and parents alike. Through “Milton Liya Kya,” the brand once again demonstrates its dedication to transforming everyday moments.
About Hamilton
Hamilton Housewares Pvt. Ltd., formed in the year 2000, is one of the leading manufacturers, wholesale suppliers, distributors, and exporters of homeware products across the globe. Since its inception in 1972, Milton – one of its flagship brands, has carved a niche for itself amongst its customers as a pioneer of this industry.
Today, the company is growing with numerous brands under the Hamilton group and has become the pride of every home across India and other global destinations. Hamilton’s flagship brands: Milton, Treo, Milton ProCook and Spotzero are designed to solve the daily inconveniences faced by consumers. Hamilton products are sold across all channels – Retail stores, Large format stores, brand website, and on leading online marketplaces.
