The Secret Little Agency has announced a number of new senior hires. Rachel Tan, Brandon Ellison, and Kifaya Taha have all joined the agency.
Rachel Tan has been named the agency’s second Head of Mothering, working together with its first Head of Mothering Ariel Lee, overseeing the Mothers and Nannies at the agency, helming TSLA’s growing portfolio of clients which include Netflix, Starhub, Mandai, DBS, KFC, National Heritage Board, and more.
Tan joins from BBDO Singapore, bringing with her over a decade of advertising experience leading brand communications for local and global clients including Singapore’s Ministry of Health Holdings, Visa, AIA and J&J.
“I’m thrilled to be joining TSLA! Getting the opportunity to work alongside the management team and founders who have grown TSLA from its humble beginnings, to the force of an agency that is it today is such a privilege,” said Tan.
“There is such wonderful talent within the agency that I’m so looking forward to helping nurture and support, to enable them to hopefully do the best work of their careers at TSLA.”
Brandon Ellison has joined TSLA’s T-Studios, the group’s in-house production arm, as Content Creator. Prior to TSLA, Ellison worked as a stunt performer and choreographer in Japan and Singapore.
“The creativity of others is one of the most inspiring facets of working at TSLA. It’s amazing to see so many different disciplines coming together in our studio team” said Ellison.
Kifaya Taha joins TSLA as Senior Strategist from Mother Los Angeles where she led strategy for new business and clients, which included American fast-food chain Sonic and Uber-owned food delivery service Postmates.
“When I think of TSLA, I think pure creative chaotic goodness – a team daring enough to care about culture at all times. We’re living in an era where culture is such a hot commodity; “popular culture” is increasingly challenging the Western influence that has in many ways limited how we experience and understand the real world,” said Taha.
“Today, things like entertainment, inspiration, and community feel more global than ever and it is optimizing what we choose to consume, the identity markers we express, how we dream. As a cultural instigator – some might say troublemaker – I feel extremely honored to be able to contribute to this momentum at a creative agency like TSLA.”