In the latest chapter of Telstra’s Wherever We Go platform, the campaign explores what truly makes Christmas magical: time spent with loved ones—and a certain Amazing Singing Donkey. Directed by Steve Rogers of Revolver, the heartwarming and humorous film introduces Little Donkey, a lovable character who unexpectedly becomes a worldwide singing sensation. Carried across the globe by fame, Little Donkey revels in the thrill of his newfound stardom. But as Christmas draws near, he realizes that the excitement and glamour pale in comparison to the warmth of family.
In a touching twist, Little Donkey returns home, reminding us all that even the grandest adventures can’t outshine the joy of being with those we love during the holiday season.
“This is a second chapter for us,” said Brent Smart, Telstra’s Chief Marketing Officer. “Our second big Christmas ad, following on from last year’s, that was a business success and picked up a couple of Effies. And more importantly, the second chapter in our Wherever We Go brand platform, reminding us that no matter where we go in life, Christmas is about getting back to those who matter most.”
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully, the heart of this rings true and people get a bit of giggle along the way,” said Bear Meets Eagle On Fire’s Chief Creative Officer, Micah Walker.
Blake Crosbie, Managing Director of +61 added: “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
Credits:
- Creative Agency: Bear Meets Eagle On Fire with +61
- Media Agency: OMD Australia
- Client: Telstra
- Chief Marketing Officer: Brent Smart
- Head of Brand and Sponsorship: Alita Mcmenamin
- Head of Creative Excellence: Anna Jackson
- Brand Manager: Dene Mackenzie
- Senior Marketing Specialist: Stephanie Fredericks
- Marketing Specialist: Annabel Hudson
- Senior Retail Marketing Specialist: Candice Neels
- Retail Marketing Specialist: Tamara Saleh
- Media & Marketing Operations Lead: Paula Marreiros
- Senior Media Specialist: Robert Aoukar
- Film
- Production Company: Revolver
- Director: Steve Rogers
- Managing Director/Co-Owner: Michael Ritchie
- Executive Producer/Partner & Producer: Pip Smart
- DOP: Nicolas Karakatsanis
- Production Designer: Steven Jones-Evans
- Costume: Margot Wilson
- Casting: Peta Einberg Casting
- Editorial: The Editors
- Managing Partner/EP: Nicoletta Rousianos
- Editor: Jack Hutchings
- Post Production: Blockhead VFX
- Sound House: Rumble Studios
- Lead Sound Designer: Tone Aston
- Sound Designers: Renee Park & Daniel William
- Music Production/Arranging: Jeremy Richmond
- Executive Producer: Michael Gie
- Music Supervision: Trailer Media
- Music Supervisor: Anton Trailer
- OOH
- Photography: Derek Henderson
- Retouching: Capturelab
