TBWA\Indonesia has announced the appointment of Debajyoti Dutta into a newly created role, Head of Transformation. Dutta has over 15 years’ experience in advertising with agencies across India, Indonesia and Malaysia. During this time, he has been instrumental in orchestrating strong client partnerships, innovative projects, and driving growth. He has worked at Leo Burnett, Publicis and Ogilvy, and joins from BBDO Mumbai where he held the role of an Executive Vice – President and Chief Integration Officer.
Dutta will lead the transformation of the company’s offerings. He will be working closely with TBWA’s digital specialist unit Digital Arts Network, also focusing on operations, developing new frameworks of thinking, processes and capabilities to create innovative products and solutions for clients.
“There is a perception, transformation equates to digital transformation. For us, transformation means “making brands Future ready”. In this fast changing emerging economy, businesses are under constant pressure to grow. We would like to have more conversations on tangible KPI’s like ROI, growth percentage with our clients,” said Saumyajit Banerjee, chief executive officer of TBWA\Indonesia. Deb’s responsibilities will be to create products that accelerate growth, impacting on our client’s bottom lines. We’re thrilled to have him on board.”
“Indonesia is a disruption country, where consumer behaviour is transforming exponentially. A hotbed of startups with a young digital-savvy demographic, Indonesia is experiencing an ecosystem with an appetite for embracing new platforms and inventive channels of consumption,” said Dutta. “There couldn’t have been a better time to return to Indonesia, and I’m excited to join a team with disruptive thinking to partner clients in unlocking the potential of the market.”