In honor of World Vitamin D Day, Tata Consumer Products has introduced a campaign through Tata Tea Gold VitaCare to spotlight Vitamin D deficiency and the need for convenient wellness solutions. Urban areas, where indoor lifestyles are common, see particularly high rates of Vitamin D deficiency due to limited sun exposure and reduced natural Vitamin D synthesis. High deficiency rates among adults and various age groups highlight the urgency for accessible wellness alternatives.
Tata Tea Gold VitaCare, fortified with Vitamins D, B12, B6, and B9, provides an easy and enjoyable way to support daily health needs. With just two cups, it delivers 30% of the recommended daily intake of these essential vitamins. Vitamin D is essential for maintaining healthy bones, while Vitamin B6 helps reduce tiredness and fatigue. Vitamin B12 supports normal energy metabolism, and Vitamin B9 plays a key role in healthy blood formation. This fortified tea is designed to support a balanced lifestyle by integrating wellness into a simple, everyday ritual.
Commenting on the campaign, Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, said, “With Tata Tea Gold VitaCare, we bring consumers a convenient way to consume a part of their daily vitamin intake in daily routine. We have been leveraging innovations to drive convenient & wellness options in tasty, everyday consumable beverages. This campaign underscores our commitment to making conscious choices accessible, convenient and delicious, enhancing the consumer experience.”
This awareness-driven campaign also highlights an acrylic mirror insert in print media, along with a digital AR filter “Face Test,” to drive consumer engagement. These interactive elements aim to build awareness about vitamin D deficiency on the occasion of World Vitamin D day.
