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Sunday, October 17, 2021

Tata Tea Gold brings alive the joy of Durga Puja celebrations with an exquisitely designed festive edition series of packs

As the Durga Pujo celebration has begun with great pomp and show, TATA Tea Gold is also not far behind to express their joys of being part of the celebration with their uniquely designed range of festive packs bringing alive the joy and essence of the 5 special days of pujo celebrations starting from Shashti to Dashmi.

Durga Puja is the time when every part of West Bengal is decked up in fun, food, and fervour with the festive mood. This is when the entire community comes together and celebrates the festival with much joy and enthusiasm. In keeping with the festive spirit, Tata Tea Gold, the marquee brand from Tata Consumer Products, beautifully captures the essence of Durga Puja celebrations in its festive pack edition. The uniquely designed range of festive packs bring alive the joy and essence of the 5 special days of pujo celebrations starting from Shashti to Dashmi.

The design language of the pack is a celebration of the festivities associated with this time. With a unique concept of 5 packs celebrating the 5 special days of pujo, Tata Tea Gold brings alive the story of the grand celebration and rituals performed during the festivities. The idea is to live the joy, fun and emotions of Durga Puja celebration with the packs dedicated to the 5 important days of the festival.

The design language of the pack is a celebration of the festivities associated with this time. With a unique concept of 5 packs celebrating the 5 special days of pujo, Tata Tea Gold brings alive the story of the grand celebration and rituals performed during the festivities. The idea is to live the joy, fun and emotions of Durga Puja celebration with the packs dedicated to the 5 important days of the festival.

The Shashti pack depicts the arrival of goddess Durga and unveiling the face of Maa Durga with rituals like Amontron, Bodhon and Adibash. To rejoice in the essence of Saptami, the pack highlights the ritual of ‘Kaula Bou’. The Ashtami and Nabomi packs bring out the true colour of fun and fervour with elements of pushpanjali, sandhi puja, Dhunuchi naach, Dhaak. The last day or Dashmi is traditionally known for Sindoor Khela by women and the same is beautifully depicted in the packs of TATA Tea Gold.

Speaking about the festive edition packs, Puneet Das, President, Packaged Beverages, TATA Consumer Products, said, “Durga Puja in West Bengal is synonymous with fun, enthusiasm and joy and to bring out the true essence of the festivities, Tata Tea Gold has designed a series of exquisite packs that  pay homage to the rich culture and splendour associated with the festival. The new packaging has a beautiful storytelling and visual appeal to the Bengali audience and aims to bring alive the magic and passion of West Bengal in celebration of this unique festival.”

TATA Tea Gold is a brand that understands and celebrates the rich culture and heritage of West Bengal and staying true to that, the festive edition packs bring out the intricate and fascinating details of pujo with special packs dedicated to the 5 days of pujo starting from Shashti till Dashmi. The Shashti pack depicts the arrival of goddess Durga and unveiling the face of Maa Durga with rituals like Amontron, Bodhon and Adibash. To rejoice in the essence of Saptami, the pack highlights the ritual of ‘Kaula Bou’. The Ashtami and Nabomi packs bring out the true colour of fun and fervour with elements of pushpanjali, sandhi puja, Dhunuchi naach, Dhaak. The last day or Dashmi is traditionally known for Sindoor Khela by women and the same is beautifully depicted in the packs of TATA Tea Gold.

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTDs, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks, and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 11,600 cr with operations in India and International markets. For more information, please visit www.tataconsumer.com

About TATA Tea Gold

Tata Tea Gold is the most premium national black tea offering from Tata Tea portfolio and is the 4th largest brand in the same. Launched with a differentiated product offering, the brand continues to gain relevance in urban Indian households. Over the last few years, it has built a strong equity in the markets of North, East and parts of South India. Made from the choicest Assam CTC teas and 15% long leaves, it is known for its rich taste and irresistible aroma. Brand underwent restage in 2018 and with launch of Tata Tea Gold Care in health & wellness segment along with re-launch of Tata Tea Gold Mixture in Maharashtra, Tata Consumer Products Ltd. intends to strengthen its brand’s portfolio play across zones and build equity in the fast growing premium tea segment in India.

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