Tarun Bhagat, Chief Marketing Officer of PepsiCo India Beverages, has taken on an additional role as the Lead for the Away-from-Home Channel. With over 16 years at PepsiCo, Bhagat now balances this new responsibility alongside his role as CMO.
This dual role underscores PepsiCo India’s approach to integrating marketing with channel management to strengthen its market presence across diverse consumer touchpoints.
As per his LinkedIn profile, Bhagat’s expanded role will focus on driving growth in the Away-from-Home Channel within India’s Beverages Business Unit, a crucial area for PepsiCo’s growth. This channel includes product distribution and marketing across out-of-home venues like restaurants, cafes, and vending operations. Bhagat’s career with PepsiCo began in May 2008 as an Assistant Brand Manager, eventually leading to his promotion to CMO in May 2023.
He started his journey with the beverage manufacturer in May 2008 as Assistant Brand Manager, Pepsi and Tropicana. He then transitioned through various roles within the company.
In 2010, he was promoted to General Manager and Brand Manager (Mountain Dew), and in 2013, went on to become the Vice President- Marketing (Pepsi). In 2014, he served as Associate Director (Quaker India and Global Nutrition Group) and in 2015, went on to become the Associate Director- Marketing and Innovation (Lay’s and Global Snack Group), from the Dubai office. He then held the position of Brand Director (Pepsi, Gatorade, and Aquafina) in 2018, and in 2021, served as Senior Director – Marketing (Mountain Dew, 7Up, Mirinda- International Beverages), before becoming the CMO, last year.
Before joining PepsiCO, he served as Group Product Manager- Kingfisher Beer at United Breweries from November 2007 to June 2008. He started his career with LG Electronics as a Product Manager- Refrigerators, Overseas Sales and Marketing in April 2004. Bhagat then served as Communication Manager- Air Conditioners from June 2006 to November 2007. Bhagat completed his Masters in International Business from Symbiosis in 2004 and later did multiple certifications from Harvard Business School.
