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Monday, May 29, 2023


India’s top Jewellery retailer brand, Tanishq, from Tata Group, launches their latest campaign – ‘Heera Ho Tum’. The latest TVC from Tanishq is a celebration of every woman while narrating her beautiful voyage that shaped the woman she is.

#HeeraHoTum is a reminder to every woman that they don’t necessarily have to do something extraordinary to deserve a diamond but the truth is all women are diamonds themselves and nothing less than a Tanishq diamond is worthy of her!  

The new film effortlessly captures moments that are easily relatable by every woman. The TVC campaign that is from the point of view of a diamond, nudging the women to pause and take note of every ‘extraordinary’ in her seemingly ordinary life. The film beautifully showcases the transformational journey of multiple women and draws a parallel of how her life’s journey is similar to that of a diamond, from rough to polished. The TVC wants women out there to believe that she is rare, and extraordinary. And her discovery should be a celebration.  Inspired by her journey and the woman she is today comes an exquisite collection that sings accolades for the diamond she has become!

The heart-warming 45 seconds TVC conceptualized by Tanishq and Lowe Lintas, highlights the intrinsic relationship between a woman and diamonds and every woman is worthy of nothing less than precious diamonds.

Speaking about the campaign, Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd., said,#EveryWomanADiamond’ is a celebration of the extraordinary in a woman’s life. Quintessentially women give themselves very little credit for the real transformational journey they go through in their lives – navigating work, home, motherhood, relationships, dreams & aspirations, the world of expectations, choices & decisions that come with all of these. A moment of pause, a lens of the extraordinary, a tone of self-realisation, & a note of self-appreciation is what this campaign is visioned to convey.

We at Tanishq believe women and diamonds have an intrinsic relationship and nothing less than Tanishq diamonds are befitting to celebrate the extraordinary story of her life. The real sparkle of diamonds comes from the woman who adorns it, who lends her radiance to make the diamonds shine a little brighter.”

Sagar Kapoor, Chief Creative Officer, Lowe Lintas adds,” Women today experience great satisfaction from pushing themselves to excel; be it in the workplace, as entrepreneurs, or even as homemakers. In the process, they set a very high bar, and are often oblivious to their own achievements. Our latest campaign, ‘Heera Ho Tum: Every Woman A Diamond’, aims to shine a spotlight on these everyday heroes. While they may feel that they need to do something extraordinary to deserve a diamond, the truth is that all women are diamonds themselves: tough, beautiful and precious.”

About Tanishq:

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. Tanishq offers Gold, Diamonds & Platinum jewellery in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 360+ exclusive boutiques in more than 200 cities.    


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