Swiss Beauty, India’s rapidly expanding beauty and cosmetics brand, has unveiled its debut digital campaign for Swiss Beauty Craze—a vibrant makeup collection crafted for the expressive and multitasking Gen Z and millennial women. The ‘Don’t Be a Star, Be a Trendstar’ campaign, featuring brand ambassador Taapsee Pannu, inspires young women not only to follow beauty trends but to set them. With Swiss Beauty Craze, the campaign empowers women to showcase their individuality through bold, standout makeup choices.
Through this campaign, Swiss Beauty spotlights its top-selling products, including the Eyeliner and Stamp Duo, Baesic Multiface Palettes, Duo Mascara, and Lip and Cheek Macaron, all tailored to complement the dynamic, multitasking lifestyle of young women. These versatile makeup essentials empower women to achieve flawless looks effortlessly—whether for work, a night out, or spontaneous moments of fun.
Taapsee’s vibrant personality and versatility perfectly embody the essence of the Swiss Beauty Craze in the campaign video, where her fun and energetic avatar reflects the brand’s youthful, bold spirit. The ad film has been rolled out across various multimedia platforms, with a planned run of 6-8 weeks for maximum reach and impact.
Taapsee Pannu, Actor & Brand Ambassador of Swiss Beauty, said, “Makeup is much more than just applying products; it’s a form of self-expression. Swiss Beauty Craze’s products are designed with a spirited boldness characteristic of Gen Z. These products, especially the Craze Baesic Multi-face Palette, let me seamlessly create the look and depict the unapologetic me. The multifunctional palette has it all – eyeshadow pans, highlighter, and lip and cheek cream. What I like the most is the longevity of these products, which keeps me shining bright all day.”
Vidushi Goyal, CMO, Swiss Beauty, said, “Swiss Beauty Craze collection is all about embracing individuality. The Don’t Be a Star, Be a Trendstar campaign encapsulates the versatility of our products and our continued efforts to instill self-confidence in Gen Z and millennial women by enabling them to craft unique looks with our products. Since our target audience is most active on social media and OTTs, the campaign has been launched across digital platforms.”
