Swiss Beauty, the renowned beauty and cosmetics brand, has launched its festive campaign, Sawar Ke Aana, featuring its brand ambassador and acclaimed actress Taapsee Pannu. The campaign invites everyone to embrace the festive season with confidence, elevating their look using Swiss Beauty’s innovative, high-quality makeup products.
At the heart of the campaign is a beautifully crafted ad film, where Taapsee Pannu prepares for the festivities by adorning herself with Swiss Beauty’s signature products. From a delicate swipe of mascara on her lashes to the perfect touch of liquid lipstick, her transformation showcases how Swiss Beauty makeup is not just about getting ready, but about standing out. The film wraps up with the playful yet empowering tagline, “Tyohaar mein taiyaar toh sab honge, tum sawar ke aana,” capturing the spirit of the festive season.
In addition, Swiss Beauty has introduced a special Modern Rani Makeup Vanity Box, a five-in-one exclusive kit featuring everything needed for a radiant glow. It includes must-have beauty essentials such as the Non-Transfer Waterproof Lipstick, Real Makeup Base, 24/7 Passport Eyeshadow Palette, Cheek It Up Blush, and Makeup Fixer, all packaged in a sparkling vanity box—perfect for the season’s celebrations.
Taapsee Pannu, actor and brand ambassador, Swiss Beauty, said, “Festivals are about embracing joy, togetherness, and, most importantly, yourself. With Swiss Beauty’s innovative range, it’s not just about looking ready—it’s about feeling empowered. Whether it’s a bold lipstick or a touch of mascara, their products allow me to enter any celebration feeling confident and radiant. I’m excited to be part of the ‘Sawar Ke Aana’ campaign, which inspires everyone to elevate their look and make this festive season truly unforgettable.”
Vidushi Goyal, CMO, Swiss Beauty, said, “With ‘Sawar Ke Aana,’ we aim to inspire everyone to go beyond just getting ready and embrace a whole new level of self-expression this festive season. Our products are designed to enhance natural beauty and make every occasion unforgettable. The campaign’s message of self-expression and empowerment aligns perfectly with the festive spirit, encouraging individuals to embrace their true selves and shine brightly.”
Swiss Beauty’s product line for the festive season includes a wide array of high-performance eye shadows, long-lasting lipsticks, smudge-proof mascaras, and complexion products suited for extended wear during celebrations.
