Consumer focus on health and wellness has grown exponentially as the need to look fit has become aspirational among many people. But all the buzz around external appearance of fitness, may have led us to lose focus on inner wellbeing. As the world settles into the new normal, it’s time to bring the discussion back to internal health and wellbeing to the center stage. Tetley Green Tea Immune brought together Malaika Arora, Actor & Fitness Enthusiast, Drashti Dhami, Actor, Celebrated author and Nutritionist Kavita Devgan and Mr. Puneet Das, President Packaged Beverages (India and South Asia), Tata Consumer Products for a virtual discussion on need to feel #LagoBaaharSeFitAurAndarSeBhi
Tetley Green Tea Immune is one of TATA Consumer Products’ key innovations in the wellness segment keeping evolving consumer needs in mind. Green tea is mostly thought of as a hot beverage which may help in external fitness of that of staying in shape. Tetley Green Tea Immune has goodness of green tea along with Vitamin C which helps support immunity.
Tetley Green Tea Immune brings the focus on internal wellbeing with its latest offerings which has anti-oxidants that helps cleanse the body from within along with added Vitamin C known to aid in supporting the body’s immune system. Apart from the classic green tea immune – Tetley Green Tea Immune is available in exciting flavors of Lemon & Honey, Ginger, Mint & Lemon and the Naturally Sweet with Mango flavour,
Speaking on the subject, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said, “We are seeing an acceleration of health & wellness trend among consumers. Our campaign on Tetley Green Tea Immune, uses a visual devise of ‘Bubble’ as to highlight the feeling of doubt/anxiousness that people are feeling regarding their fitness. With a holistic view of fitness, we wanted to burst this bubble of doubt in the consumers mind as we highlight that being fit is not just on the outside but being fit on the inside too. Through this #LagoBaaharSeFitAurAndarSeBhi discussion with the best of fitness enthusiasts, we aim to encourage consumers to give equal importance to inner wellbeing, instead of just focusing on physical appearance and the outward aspects of fitness. Tetley Green tea Immune is an innovative product with added vitamin C which will be an enabler in feeling fit from the inside.”
Commenting on the panel discussion Malaika Arora said- “For me, internal fitness weighs over external appearance. The step towards a healthier you will always be one at a time. I always urge people to opt for heathier choices and watch what you consume as part of your daily diet. Tetley Green Tea Immune is my go to drink between shoots or my meetings. I think it helps me detoxify my body from within and now with added Vitamin C it could be an enabler in feeling fit from the inside. ! Time to change our #fitnessgoals to #innerfitnessgoals because aabh lago bahar se fit aur andar se bhi!”
Drashti Dhami, a lover of all things green and easy to consume states, “In a world which focuses just on external appearance, its time we all change the focal lens towards feeling internally fit as well! Inner Fitness should be well understood, accessible and actionable as physical fitness. We all have a tough lifestyle, accompanied with stress and strains, the requirement is not to look fit but actually feel fit from within. I often reach out to Tetley Green Tea Immune for my go-to drink right after my meals, it’s my everyday 4pm cup of wellbeing! High time we change the tide of trend towards inner fitness feels and let’s take the first step with one cup of Tetley Green Tea Immune”
“Inner wellness is far more than our external appearance important. The pandemic has taught us this lesson well. For this, we need to include the right foods and nutrients in our diet on a daily basis. Vitamin C is known to support immunity, and antioxidant-rich foods help scavenging free radicals . That is why Tetley green tea immune , rich in antioxidants and with added vitamin C is such a winning combination”, says, Kavita Devgan, Author and Nutritionist at Tata Consumer Products.
Tetley, the 2nd largest tea brand globally, is a British icon with a heritage of more than 180 years. Born in 1837, the brand was founded by the Yorkshire based Tetley brothers, and joined the Tata Consumer Products family in 2000. Over the following decades, Tetley has gone from strength to strength. The brand has grown its presence in over 40 countries, including key markets such as the UK, Canada and the US, with millions of people enjoying the great taste of Tetley every day. Innovations, inventions and ideas form the core of Tetley. Since the turn of the 19th century, the brand continues to develop the consumer’s love of tea. Continually striving to introduce new, exciting and innovative flavours – from new herbal and specialty blends to the innovative Cold Infusions that suit a variety of palates.
Tetley also strives to constantly improve their sustainability, ensuring all Tetley blends across Europe, the Middle East, Africa, Canada, US and Australia are 100% Rainforest Alliance certified and working closely with specialist organizations, such as the Ethical Tea Partnership to help create a sustainable global tea industry.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of Rs. 11,600 cr with operations in India and International markets. For more information, please visit www.tataconsumer.com