This IPL season, Spinny—India’s leading full-stack used car platform—unveils its most powerful assurance yet with the launch of the ‘God Promise’ campaign, featuring none other than cricket icon and strategic investor, Sachin Tendulkar.
Rooted in a phrase every Indian has grown up with, God Promise is more than just a colloquial expression—it’s a heartfelt declaration of trust. The campaign captures this sentiment to convey Spinny’s unwavering commitment to transparency, reliability, and integrity at every step of the car-buying journey.
Blending playful, relatable moments with meaningful pledges, the campaign sees Sachin lend his legendary credibility to spotlight what truly sets Spinny apart: a promise you can count on—just like the Master Blaster himself.“Trust us—we mean it.” That’s the core message of Spinny’s latest campaign, and it’s delivered with the trademark clarity and conviction you’d expect from a name like Sachin Tendulkar.
At the heart of this initiative lies a bold, no-nonsense promise to customers—backed by tangible benefits that set a new industry benchmark. With the introduction of a 3-year warranty under Assured+—a category-first offering—Spinny reinforces its commitment to long-term value and peace of mind.
Buyers can now choose from over 10,000+ quality-checked cars, enjoy a 5-day moneyback guarantee, and benefit from a best price guarantee—whether they’re buying or selling. It’s a promise built not just on words, but on meaningful actions that place customer trust front and center.
“This campaign clicked with me because it’s rooted in something I’ve always believed in—trust must be earned and honored,” shares Sachin Tendulkar, Spinny’s strategic investor. “With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”
Niraj Singh, Founder & CEO of Spinny, shared: “Sachin has always stood for excellence and trust—values that are deeply embedded in Spinny’s DNA. ‘God Promise’ is simply a reflection of that. We’re turning those values into a clear, public commitment. This isn’t just a campaign built on specs and stats—it’s just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims—they’re givens. And that, to us, is the ultimate assurance.
“With Sachin as the face of the brand, God Promise was the most natural derivative”, says Tanya Mahendru, Creative Director behind the campaigns of Spinny.
Directed by photographer and filmmaker Bharat Sikka, who added, ‘Always a pleasure to work with the quirky Tanya for Spinny.
Launching across TV, digital, radio, OOH, and social during the IPL season, the campaign is already rolling out in metro cities via high-impact billboards, branded cabs and buses.
In a world full of big claims and louder distractions, “God Promise” brings it back to what matters: trust.
It’s the ultimate promise, that buying or selling a car doesn’t have to feel like work.
Because with Spinny, it doesn’t.
