The Spikes Asia Award that has set the standards for creativity and effectiveness for Asia Pacific’s creative communications industry has been one of the top festivals of creativity globally for over 35 years now. Spikes Asia has announced the shortlist for the Innovation category, with 5 entries progressing through to the metal round.
The 5 entries shortlisted are:
ORY LABORATORY
ADK CREATIVE ONE Tokyo
Japan, the pioneer in robotics, has opened an Avatar Robot Café staffed by robot avatars and remotely controlled by people with severe disabilities, including patients with ALS. Powered by real intelligence, the robot avatars are able to take your order, bring you your food and drinks, and respond to any questions or requests. Ory Lab has opened their “Work-Remotely-Café” as a social experiment in order to create an environment where even bed-ridden people can interact and engage in meaningful roles with others. Orylab plans to continue to pursue a future of people with limited mobility and make the lives of bed-ridden people valuable and inculcate positivity in their lives.
THE ROYAL AUSTRALIAN MINT
SAATCHI & SAATCHI Melbourne
With the objective of making a difference to philanthropy, The Royal Australian Mint and Saatchi & Saatchi Melbourne had launched ‘Donation Dollar’, the world’s first legal tender currency designed to be donated.
KURA SUSHI
DENTSU INC. Tokyo
To help safeguard the Tuna industry’s future, Dentsu Tokyo had launched a campaign which had a AI-based system that helps in determining the quality of Tuna caught by Japanese fishermen. The service has proved to be accurate and is now being applied to tuna destined for New York and Singapore. Dentsu now plans to take it internationally.
RUNNING STORIES APP
BBH Singapore
Running Stories APP, an augmented audio app, combines fitness and entertainment by BBH Singapore specially designed for runners. The Running Stories app casts you as the protagonist in a story and uses real-time data to build an augmented audio narrative that integrates with your surroundings and keeps you ‘enter-trained’ on runs.
MUMBAI POLICE
FCB INDIA Delhi
To tackle honking, the Mumbai Traffic Police, in partnership with FCB Interface had an innovative solution called The Punishing Signal. Special decibel meters were connected to traffic signals across the island city. When the decibel exceeded a dangerous 85dB, the signal timer would reset itself forcing people to wait longer at the signal! It translates into ‘punishing’ them for their impatience with the message, honk more, wait more!
