With the key objective of focusing on environmental sustainability and improving quality of life by tackling climate change, Sony Pictures Networks India (SPN) has joined hands with the NGO, SayTrees, to support afforestation. Under this partnership, Sony Pictures Networks India and SayTrees have planted over 8000 native varieties of tree saplings through the dense afforestation method in three acres of land in the drought-prone Satara district of Maharashtra which will soon grow and become a natural canopy cover.
This project will ensure that each sapling planted gets unique and individual attention by providing a well-planned location to foster the growth of trees and preserve the environment. With this initiative, SPN aims to sensitize others on the importance of conservation by nurturing the planet.
Detailing about the initiative, N.P. Singh, Managing Director (MD) and Chief Executive Officer (CEO), Sony Pictures Networks India (SPN), said, “At SPN, we constantly strive to build a sustainable world that helps in mitigating the impact of climate change. We stand committed to a better tomorrow, through this ecological initiative, under the environment pillar of our CSR initiatives. We are pleased that SayTrees has joined us in our mission of nurturing a healthier planet as we come together to expand the green cover. As part of this initiative, SPN will also dedicate tree saplings to several environment-conscious stakeholders, industry, and non-industry members to raise awareness by creating a larger community of people to support the cause.”
SayTrees is Bangalore based NGO professionally run by group of ordinary people who are determined to protect the environment by themselves and also by sensitising others towards the importance of environment conservation and goading them on to participate in tree-plantation campaigns. Though it started off as a weekend pursuit in 2007 now it does more than 50 tree plantation drives in 4 months of monsoon. SayTrees spearheads a variety of initiatives including research, education, sensitisation and advocacy around the importance of environmental preservation and tree plantation.
The group thrives on its vast volunteer base that runs into thousands, from young children to busy professionals, housewives and retired citizens. Today, SayTrees organizes tree plantations and water conservation projects across several Indian cities and pro-actively engage in identifying potential areas for plantation, keeping in mind the biodiversity and ecological milieu of the local area.