Škoda Auto India, in partnership with Publicis India, has launched an inspiring new campaign, ‘Own Your Dream’, starring its first-ever Brand Superstar, Ranveer Singh, alongside the all-new Škoda Kylaq. This marks a milestone moment for the brand, as it introduces its first-ever multilingual campaign, extending its reach beyond metropolitan hubs into Tier-2 and Tier-3 cities, redefining aspirations for a new generation of Indian consumers.
The film is a tribute to the bold and uncompromising spirit of Indians who pursue success on their own terms, never settling for anything less than extraordinary. More than just an SUV, the Kylaq represents a journey of ambition, blending European engineering with accessibility like never before. With a fresh, consumer-first storytelling approach, the campaign positions the Kylaq as a symbol of progress and aspiration, seamlessly aligning with Škoda’s vision for India—one of its most strategic global markets.
Speaking about the campaign, Petr Janeba, Brand Director, Škoda Auto India said, “2025 is a landmark year for us in India and globally. It marks the advent of the New Era for us in India with a slew of activities and actions headlined by the Škoda Kylaq and our product offensive strategy. The Kylaq will build the Škoda brand further in existing and new markets across India, inspiring customers across tier II-IV markets. Our film, ‘Own Your Dream,’ beautifully captures the synergy between the unstoppable Kylaq, the new aspirations and emotions of our customers, and the electrifying personality of Ranveer Singh. Just like our all-new SUV, the Kylaq campaign will resonate with those who aspire for something more than the ordinary.”
‘Own Your Dream’ moves beyond specs and features, telling a story of ambition in motion. The film follows individuals chasing their dreams, newlyweds on an adventure, an athlete striving for greatness, a family shaping young minds, and musicians creating art, along with Ranveer Singh who moves forward to clear clouds of aspiration, revealing the Škoda Kylaq. With stunning visuals and an uplifting narrative, the film celebrates India’s unstoppable spirit.
Detailing about the campaign and the newest association, Paritosh Srivastava, CEO, Saatchi & Saatchi and Publicis India said, “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with roll out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”
The campaign is now live across TV, print, digital and other social platforms, with extensions into Out of Home, Radio and Dealer outlets. To connect better with consumers across the country, the ad has also been translated into 8 regional languages. This full-funnel approach enables the brand to reach consumers across the country while empowering them to dream big.
