Simply Fresh, the flagship edible oil brand from BN Group, introduces its latest campaign, #NewYearOldResolutions, offering a refreshing twist on the classic New Year tradition. The campaign inspires individuals to reflect on their past resolutions and focus on fulfilling them before embarking on new ones, emphasizing the importance of meaningful and achievable commitments.
The campaign centers on a touching video featuring a brother-sister duo. The younger brother, intrigued by the idea of New Year resolutions, asks his elder sister to explain them. She describes resolutions as promises that adults make every year but often fail to keep. The child’s innocent yet profound reply, “If we’re not going to keep these promises, why make them at all?” serves as the emotional heart of the campaign, sparking reflection and resonating with audiences.
Detailing about the campaign, Kiran Giradkar, Chief Marketing Officer of BN Group, said, ” Our focus has been create meaningful content that resonates with society and not to push product benefits. Simply Fresh relentlessly pursues to bring a ‘fresh perspective’ in storytelling. With this campaign #NewYearOldResolutions, Simply Fresh aims to inspire people to revisit their past promises and turn them into realities. It’s about meaningful progress rather than empty promises.”
By challenging this norm, Simply Fresh encourages people to approach the New Year with accountability and purpose, mirroring the brand’s philosophy of keeping things fresh – in thoughts, actions, and commitments.
