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Wednesday, March 29, 2023

Shruti Rai is Strategy Director, GHO Sydney

GHO Sydney, a brand and experience design agency that works with a range of clients, including Adobe, Allianz, Aware Super, Breville, CommBank, CommSec, Family Planning NSW, PetSure, and Schroders, has appointed Shruti Rai as a Strategy Director.

Welcoming Rai on board, James Legge, strategy partner at GHO, said, “As we continue to strengthen our offering across the entire brand experience, Shruti brings a powerful skillset to the agency. She’ll be an invaluable addition to the team in helping clients navigate uncertainty, both in the marketplace and their own organisations.”

Delighted upon Rai’s appointment, Eithne McSwiney, managing director, GHO Sydney. “Having worked with us previously, we know that Shruti fits our philosophy of ‘Life’s short. Work with people you like’. We’re delighted that she’s joining us full-time, and we know what a fantastic contribution she’ll make to our clients’ businesses.”

On taking up the new role, Rai, said, “We know that Covid has dramatically accelerated digital transformation, so I’m excited to partner with our clients to help capitalise on this rapid transition. As a company that’s rethinking the role that agencies can play, GHO provides the perfect opportunity to contribute my experience in designing, building and shipping user-centric products and services.”

Shruti Rai has been onboarded at GHO Sydney as a strategy director. She has held senior positions at R/GA Sydney and Adrenalin Media and previously served as head of product at Greener. Rai has been an integral teammate on campaigns for Toyota, Telstra, Cochlear, Disney+, Nike, Google, Unicef and Samsung. Additionally, she has advised startups, with a focus on EdTech and CleanTech.


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