Disney India announced a one-of-its-kind first ever global Marvel online marketplace. Launching across 40+ sub-categories, consumers will be immersed into the realm of their favorite Marvel Super Heroes with a wide variety of products ranging from apparel, fashion accessories, collectibles, consumer electronics, home & living, fitness essentials and more.
The online marketplace will also house collections from brands like Lego, Boat, Opium, The Souled Store, Super Hero Toy Store and more. Previously only accessible to local shoppers via global partner websites, long-time fans and indulgers will gain easy and convenient access to collectibles of Marvel Characters.
In addition to this, shopMarvel will host exclusives created and sold by licensees for core Marvel Fans, such as the OnePlus 10T Marvel Edition Box.
“Marvel is a pop culture phenomenon in India today and has become a lifestyle brand for the youth. We are delighted to bring a one stop online marketplace for the Marvel fan community, with unique and exclusive merchandise and new product offerings”, said Priya Nijhara, Director, Disney Consumer Products, India.
As part of the launch, shopMarvel will feature 500+ unique Marvel themed t-shirts by authorized licensees for fans to stock up on. The platform will continue to offer exclusive designs for fans for apparel, accessories, gadgets, home accessories and more from Marvel authorized licensees.