To commemorate its 20th anniversary, Shikhar Insurance has unveiled an emotionally resonant film campaign, #HappinessKoInsurance. Directed by Asif Shah and crafted by Outreach, Shikhar’s long-standing creative partner, the campaign captures the brand’s unwavering commitment to safeguarding dreams and securing futures.
The film unfolds through the perspective of a younger brother reminiscing about his family’s journey—celebrating milestones, navigating hardships, and finding strength in unity. At its core, the narrative underscores how Shikhar Insurance has stood by families through life’s unpredictable moments, offering security, reassurance, and peace of mind.
“As we celebrate 20 years of Shikhar Insurance, we reflect on how we have grown beyond being just an insurance provider – we have become a partner in delivering happiness. With Outreach’s creative expertise, we have shaped our brand with the ‘Happysurance’ philosophy and this campaign further strengthens our emotional connection with customers. I sincerely thank Ujaya and the Outreach team for their invaluable partnership over the years.” said Dip Prakash Panday, CEO of Shikhar Insurance.
“This film is our tribute to the trust and belief of Shikhar’s customers and the dedication of “Shikharians”. I am very thankful to Dip dai, Suraj Rajbahak and the brand team for embracing this idea. My gratitude also goes to my team, led by Noor Shrestha and the Creative Team, led by Afzal Khan, for crafting this narrative so beautifully.”
“The idea behind this campaign was to explore the true importance of insurance in our lives. People often view insurance as a burden, but in reality, it is an essential part of life – bringing happiness and security,” said Afzal Khan, Creative Director of the campaign.
“To make this concept relatable, we chose to break away from traditional advertising methods such as forceful marketing, intrusive brand placements, celebrity endorsements and musical jingles. Instead, we focused on telling a simple, authentic story – one that is free from excessive melodrama but deeply rooted in real-life experiences.
“The campaign centers around strong relationships – fatherhood, brotherhood and family bonds. Since today’s primary audience is the youth, the story is narrated from the perspective of the youngest member of a family. Through his memories and experiences, we highlight how we learn and grow in real life. We wrote the narration in simple yet poetic language, making it both easy to understand and emotionally engaging.”
Simplicity is the key to this concept, allowing people to relate to the story effortlessly, making it feel personal and genuine. Director Asif Shah, who brought the story to life on screen, spoke about his approach: “Working on this project allowed me to dive deep into a story that resonates with every family. The idea of happiness as the core of insurance gave the film its emotional strength.
“Afzal and I focused on creating a visual narrative that not only conveys the importance of insurance but also highlights the human connections and love that shape our lives. The process was organic, as we explored moments of happiness, love and family bonds. It is always a fulfilling experience to work with the Outreach team, who truly believe in the power of storytelling.”
For the past two decades, Shikhar Insurance has been a leader in Nepal’s insurance sector, known for its reliability and customer-centric approach. The #HappinessKoInsurance film reaffirms its commitment to not only securing lives but also ensuring happiness — an ethos deeply embedded in its brand identity, “Happysurance.”
