Shemaroo Entertainment, a leading media and entertainment company, has unveiled a strategic alliance with PWR Chain, an advanced Layer 0 blockchain infrastructure. This collaboration establishes PWR Chain as the official blockchain partner for ShemarooVerse, an innovative platform designed to deliver next-generation immersive content experiences. By integrating Shemaroo Entertainment’s rich content library with PWR Chain’s cutting-edge blockchain capabilities, the partnership aims to redefine content delivery and monetization.
As part of this initiative, Shemaroo Entertainment is transitioning its extensive IP portfolio to the blockchain. Leveraging PWR Chain’s scalable and eco-efficient infrastructure, the platform empowers creators to monetize their work through tokenization and digital collectibles. PWR Chain’s fixed-fee structure ensures predictable revenue streams while unlocking opportunities for exclusive content releases and innovative formats.
PWR Chain’s advanced interoperability and scalability allow ShemarooVerse to offer a wide range of personalized, interactive features accessible across devices. Its developer-friendly framework, the first to support full software applications in traditional programming languages, simplifies the development of smart contracts and applications. Combined with PWR Chain’s instant transaction finality and quantum-resistant security, ShemarooVerse creates a secure, engaging, and immersive digital environment. This collaboration promises to enhance audience experiences while providing creators with a powerful platform to showcase Shemaroo Entertainment’s iconic content.
Arghya Chakravarty, COO of Shemaroo Entertainment, said, “Partnering with PWR Chain marks a transformative leap in digital engagement for Shemaroo Entertainment. ShemarooVerse will benefit from the speed, scalability, and sustainability of PWR Chain’s blockchain infrastructure, offering audiences a more immersive, secure entertainment experience while providing creators with unique monetization avenues. We are thrilled to bring ShemarooVerse to life in a way that resonates with the evolving preferences of digital consumers.”
Melanie Mohr, CEO at PWR Labs, added, “Shemaroo Entertainment’s leadership in Indian entertainment provides an ideal platform to demonstrate PWR Chain’s high-performance, eco-friendly blockchain technology. This partnership not only underscores the potential of blockchain for enhancing digital experiences but also positions PWR Chain to drive growth and create engaging opportunities within India’s entertainment industry.”
