Prior to his new appointment, Chendira, who has over 18 years of frontline experience across P&L management, business strategy, monetisation, business optimization, and key stakeholder management in the television broadcast and digital media industry, was Revenue Head for Kids & Vernacular, Discovery India.
Congratulating Chendira on his appointment, Megha Tata, Managing Director, Discovery – South Asia, said, “Shaun has displayed strong and mature thinking required for the future of both, our linear and our digital platforms. With his stellar record of accomplishment and proven experience of driving business revenue, he is well placed to lead the company to the next level of growth in his new position as the Head of Advertising Sales. I wish him all the very best.”
When asked for his thoughts on taking over the new role, Chendirasaid, “I am delighted and grateful to Discovery India for giving me this opportunity. While these last few months have been tough for the entire industry to say the least, here’s looking forward to a better tomorrow. I know there will be a lot of challenges to face going forward, and all I can say is, I am ready to meet them head-on. I step into this role with much excitement and a clear vision for Discovery as we step into the future.”
Chendira has previously worked with several companies, such as SIFY, TNS Mode, Star India Pvt Ltd, TV 18, Turner International India, Da Vinci Media India Pvt Ltd, HBO, HBO HD, and Warner Brothers. He was also the Director, Kids Vertical, at well-known cartoon network cartoonnetworkindia.com for the India region. Chendira’s core expertise lies in market segmentation, developing linear and non-linear revenue models with strong negotiation and conflict management skills.