Indian social media and social networking service, developed by Bangalore-based Mohalla Tech Pvt Ltd. has appointed Akshat Sahu as director of marketing. At ShareChat he will spearhead all the marketing efforts, drive the platform towards a more accelerated growth among the user community, and build top of the mind recall in the branding and advertising community. At ShareChat, he will be reporting to Ajit Varghese, chief commercial officer, Moj and ShareChat.
Welcoming Sahu to the team, Ajit Varghese, said, “Akshat brings in a strong set of skills and his expertise in branding and marketing will add a lot of value to our team. He is a proven marketing leader with strong strategic acumen, in-depth consumer insights and highly efficient operational focus. We hope he will bring immense value and spread our brand reputation across the diverse group of stakeholders as we continue to build ShareChat on our long-term strategy.”
On taking up the new role, Sahu said, “I have always been intrigued by the diversity of India and it is a special opportunity to be working with a company that is pioneering the Indic language conversations in the internet space. I am looking forward to contributing to the company’s growth with my core area of expertise and making ShareChat a household name in India.”
Sahu comes with over 15 years of experience spanning across branding, marketing, consumer research, strategy, sales and P&L management, Sahu, an alumnus of MICA Ahmedabad has worked with companies like Disney – Star India in sports and entertainment verticals and VIP Industries. Prior to ShareChat, Sahu was heading marketing for emerging sports at Star Sports. He led the marketing strategy for diverse Indian sports, including football, kabaddi, hockey and badminton. He also led the entire marketing and strategy of Channel [V] India in his earlier role at Star India.