Sephora has appointed Neha Mansharamani, who joins from L’Oréal where she was senior manager – product and marketing for Lancôme. With over 13 years of experience across beauty, consulting and lifestyle brands including Nivea, PwC and Titan Company, she brings deep expertise in brand-building and product strategy.
Sephora has announced the appointment of Neha Mansharamani, marking a significant addition to its leadership as the global beauty retailer continues to sharpen its focus on brand-building, consumer experience and accelerated growth across key markets. Mansharamani joins Sephora from L’Oréal, where she most recently served as senior manager – product and marketing for Lancôme, overseeing skincare, makeup and fragrances, and playing a pivotal role in shaping the brand’s strategy in an increasingly competitive prestige beauty landscape.
Her move comes at a time when Sephora is deepening its commitment to curating innovative, high-performance beauty offerings while strengthening emotional connections with consumers. With over 13 years of experience across beauty, consumer goods, consulting and lifestyle brands, Mansharamani brings a blend of strategic thinking, creative marketing acumen and hands-on product expertise that aligns closely with Sephora’s ambition to remain at the forefront of global beauty retail.
At L’Oréal, Mansharamani was part of the leadership team for Lancôme, one of the world’s most iconic luxury beauty brands. In her role, she worked across categories, managing complex portfolios that spanned skincare, makeup and fragrances. Her responsibilities included product strategy, go-to-market planning, integrated marketing campaigns and close collaboration with global and regional stakeholders. She was instrumental in driving launches that balanced heritage with innovation, ensuring that Lancôme remained relevant to both loyal consumers and new, younger audiences discovering the brand through digital and omnichannel touchpoints.
Industry observers note that her experience at L’Oréal would have given her a front-row view of how global beauty giants adapt to fast-changing consumer preferences, the rise of ingredient-conscious skincare, and the growing influence of social commerce and content-led discovery. This exposure is expected to serve her well at Sephora, a retailer known for spotting and scaling trends early, from clean beauty and indie brands to experiential retail and community-driven engagement.
Before her tenure at L’Oréal, Mansharamani built a diverse professional foundation through roles at Nivea, PwC and Titan Company, among others. Each stint added a different dimension to her skill set. At Nivea, part of the Beiersdorf Group, she gained deep insights into mass and masstige skincare, learning the nuances of building trust and consistency in categories driven by efficacy and everyday usage. Her time at Titan Company, one of India’s most respected consumer brands, exposed her to lifestyle branding, retail excellence and the importance of emotional storytelling in driving long-term brand equity.
Earlier in her career, Mansharamani also worked with PwC, where she developed a strong grounding in business consulting and strategic analysis. That experience is often cited as formative, equipping her with a structured, data-driven approach to problem-solving and decision-making. Colleagues have noted that this consulting background complements her creative instincts, enabling her to balance intuition with rigorous evaluation, a skill increasingly valuable in today’s complex marketing environment.
Sephora’s decision to bring Mansharamani on board reflects a broader industry trend of retailers strengthening their internal expertise in product and marketing, rather than relying solely on brand partners for innovation and consumer insight. As beauty retail becomes more experiential and content-led, the lines between brand and retailer strategy continue to blur. Leaders who understand both sides of the equation are in high demand, and Mansharamani’s career trajectory positions her squarely at that intersection.
Her appointment is also seen as a strategic move to further elevate Sephora’s ability to localise global brands while nurturing emerging labels. With consumers becoming more discerning and informed, especially in markets like India and across Asia, retailers are expected to play a more active role in education, storytelling and curation. Mansharamani’s experience managing premium portfolios and translating global brand narratives into locally resonant campaigns is expected to add value in this context.
In recent years, Sephora has doubled down on omnichannel innovation, blending physical retail with digital discovery, virtual try-ons, loyalty programmes and community-building initiatives. The retailer’s emphasis on inclusivity, personalised beauty and experiential shopping has helped it maintain a strong emotional bond with consumers even as competition intensifies from direct-to-consumer brands and online-first platforms. Leaders joining the organisation are increasingly expected to think beyond traditional marketing, integrating content, commerce and community in seamless ways.
Those who have worked closely with Mansharamani describe her as a marketer who combines strategic clarity with executional rigor. She is known for her ability to lead cross-functional teams, manage complex stakeholder relationships and drive projects from concept to launch. Her experience across categories, from skincare formulations and makeup trends to fragrance storytelling, gives her a holistic view of beauty as both a science and an art.
The appointment also underscores Sephora’s focus on strengthening its leadership bench with professionals who have grown within large, complex organisations while retaining the agility to operate in fast-moving environments. Having navigated global matrices at L’Oréal and worked across diverse sectors earlier in her career, Mansharamani is seen as well-equipped to handle the pace and scale of a global retailer like Sephora.
As she steps into her new role, expectations are high that Mansharamani will contribute to shaping Sephora’s product and marketing strategies in ways that deepen consumer trust and excitement. Her background suggests a strong emphasis on insight-led innovation, clear brand positioning and campaigns that resonate emotionally while delivering on performance.
For the beauty industry at large, her move is another reminder of how talent continues to circulate between brands and retailers, enriching both sides of the ecosystem. As consumers demand more transparency, innovation and authenticity, organisations are increasingly looking for leaders who understand the full value chain, from product conception and storytelling to retail execution and customer experience.
With her appointment, Sephora signals its intent to continue investing in leadership that can navigate this evolving landscape with confidence. For Neha Mansharamani, the move represents a new chapter in a career defined by breadth, depth and a consistent focus on building brands that connect meaningfully with consumers.
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