Prachar Communications, Mumbai based leading celebrity endorsement agency has successfully bagged SBI’s media account of worth 250 crore after a multi -agency pitch in which 26 agencies had participated.
Detailing about the mandate, Rajesh Jain, MD Prachar Communications, said, “We have got the SBI account after six years. We lost the account in 2014 and now we have got back the account. We are elated to win back the SBI account. Although SBI has not given the account size, I think it is around Rs. 250 crore. We have won the media mandate. Separately, they have called for a pitch for advertising account also. Our strategy is to make SBI top of the mind brand. We will have a dedicated team that will service the SBI account from Mumbai.”