In an attempt to educate customers and public at large on financial fraud risks and how to stay protected, Bajaj Finserv, an Indian financial services company focused on lending, asset management, wealth management and insurance has rolled out the newest campaign ‘Savdhan Rahein. Safe Rahein’, across digital and social media platforms.
Through this public awareness campaign, Bajaj Finserv aims to convey a very important message to its customers and prospects to strictly avoid making any refundable advance payments in the name of loan processing fee, bank charges, GST, verifications etc., and verifying all loan offers at the Bajaj Finance’s official website, only. This campaign highlights how and what customers need to verify the policy authenticity; differentiating between a genuine and fake policy and most importantly where the customers can go for reporting these incidents, should they be defrauded.
The campaign has been developed, taking into cognizance the actual fraudulent scenarios witnessed by the Fraud Control teams of Bajaj Finance Ltd., Bajaj Allianz Life Insurance Co. Ltd., and Bajaj Allianz General Insurance Co. Ltd., with cases ranging from scam loan calls, advanced loan fees, social engineering frauds, online frauds, SMS frauds, call centre frauds, policy on dead life, medical non-disclosure, falsifying documents etc. Being a key player in the financial services space, the safety and protection of borrowers and policyholders is critical for the brand and often it becomes important to educate and hand-hold the customers in recognizing these cyber risks, the modus operandi of fraudsters and some quick steps to follow in order to stay protected.