Indian fast fashion ethnic wear brand, Libas, has announced that Bollywood actress Sara Ali Khan will be their first celebrity brand ambassador with the launch of the Spring Summer 2022 campaign ‘#TheresAlwaysALibas’. She will be seen endorsing the brand’s latest designs in a series of campaign films and stills across digital platforms The campaign was created in collaboration with creative agency, The Script Room.
“I am overjoyed to share this association with Libas; Libas has the most comfortable ethnic wear styles. The brand gives a refreshing outlook to Indian ethnic fashion and makes the category an effortless choice for all occasions,” said Sara Ali Khan.
Talking about the brand’s expansion plans, Sidhant added “We are focused on providing 360-degree wardrobe solutions to the modern Indian woman. In line with this goal, we have added a plus-size brand ‘Extra Love’ in our offering along with kids’ and loungewear categories and plan to add home, footwear and jewellery categories as well in the coming future. We are also looking to scale up the offline presence to 200 stores by 2025 across metro and tier-II cities.”
“We are very excited to have Sara on board! Simple, confident and comfortable in her own skin, she perfectly embodies the spirit of Libas; she is someone whose personal style resonates with Libas’ philosophy,” said Sidhant Keshwani, CEO & MD, Libas.
“She organically endorses wearing ethnic wear in her personal style which makes her a natural choice for the brand.”