Samsung India’s latest campaign features Neeraj Chopra, the “Javelin Boy,” as he prepares for the Paris 2024 Olympic Games, with the Galaxy Z Fold6 as his trusted companion. The campaign underscores the theme that as dreams grow bigger, so do the challenges. It highlights Neeraj’s relentless pursuit of excellence, navigating through obstacles with determination and resilience.
The film showcases the versatile Galaxy Z Fold6, emphasizing its role in supporting Neeraj’s journey. The device symbolizes innovation and adaptability, mirroring Neeraj’s ability to fold every hurdle and unfold his potential. The campaign also aims to rally the nation, encouraging people to unite in their support for Neeraj as he aims for Olympic glory.
Samsung India’s initiative not only promotes the advanced features of the Galaxy Z Fold6 but also celebrates the spirit of perseverance and national pride. By aligning with a sports icon like Neeraj Chopra, the campaign inspires audiences to pursue their dreams, no matter the obstacles, with the message that together, we can overcome any challenge and achieve greatness.
Commenting on the campaign, Aditya Babbar, Vice-President, MX Business, Samsung India, said, “Samsung has always believed in empowering individuals to push beyond their limits and achieve greatness. We have put our forces behind somebody like Neeraj who truly embodies the same values of excellence and limitless possibilities as our latest foldable devices. With the ‘India Cheers Neeraj’ campaign, we aim to harness the collective energy of the nation and ‘Unfold the Best’ in India’s quest for gold in this year’s Olympic Games. Through this campaign, we aim to invite every Indian to join us in cheering for the nation.”
As he faces each new obstacle, the nation’s love and support inspire him to overcome every hurdle and achieve his best. Let’s stand united and cheer him on at the Olympic Games Paris 2024!
You all can send the wishes by rallying behind the Golden Boy to inspire him to unfold his best by clicking on the link given below: https://www.samsung.com/in/india-cheers-neeraj
Credits:

- Client: Samsung India
- Agency: Cheil India
- COO: Sanjeev Jasani
- CCO: Vikash Chemjong
- Campaign Director: Kapshin Cho
- National Head, Samsung Business: Mandeep Sharma
- ECD: Kaushik Datta
- VP, MX Business, Samsung India: Aditya Babbar
- CSO: Sourav Ray
- Business Head: Saksham Kohli
- Director, Marketing: Shilpa Puri
- Chief Manager, Marketing: Aditi Thakur
- Brand Marketing: Pramod Arora
- Creative Team: Madhumita Deb, Shekhar Kumar, Aaheli Dutta
- Account Management: Prabal Gaur, Drishti Ganguly
- Planning: Kunal Ghosh, Megha Deorani, Shruti Chauhan
- Films Producer Agency: Revati Ahuja