Tommy Hilfiger, which is owned by PVH Corp, roped in actor Samantha Ruth Prabhu as the new face of the brand. She will be endorsing the women’s watch category and be featured in the Spring Summer’23 campaign breaking in April 2023 in India.
Building on the brand’s heritage of collaborating with multi-faceted pop culture icons who embody the brand’s values, the campaign celebrates Samantha championing individuality and self-expression while promoting a diverse culture. The campaign was shot by Abhitabh Kame in Mumbai.
Ricardo Cesar Martins, President Movado Group, said, “We are extremely excited, and proud to be working with Samantha to help introduce the Tommy Hilfiger Spring Summer 2023 Watch collection. This season was inspired by looking to our heritage to reimagine the future. Bringing new materials, dynamic proportions, and dramatic new color ways, always with a Tommy twist – By clashing distinctive watch design with bold new elements, we deliver fresh new takes on “Classics Reborn” – like Samantha – every design is unique and one of kind.”
Samantha Prabhu, said, “I am excited to be part of the Tommy Hilfiger family. I have always found watches to be a way to make a personal style statement. Tommy Hilfiger has an iconic global design language which allows your individuality to stand out. I find their watches to be extremely versatile to match all my different looks. I love the new Spring Summer collection – can’t wait for everyone to see it!”
