Casagrand has announced a marquee collaboration with pan-Indian superstar Samantha Ruth Prabhu to represent its flagship ultra-luxury bungalow project—Casagrand Belair—located in the heart of Hyderabad. To commemorate this high-profile partnership, the brand has rolled out a striking 360-degree marketing campaign aimed at capturing the imagination of discerning homebuyers across multiple platforms.
This strategic alliance positions Casagrand alongside Samantha Ruth Prabhu—an icon of grace, aspiration, and refined taste—reinforcing the brand’s leadership in India’s premium real estate segment. The collaboration offers a window into the elevated lifestyle and exclusivity that Casagrand Belair promises.
At the core of the campaign is a visually arresting television commercial titled “The Space You Deserve. The Luxury You Desire,” starring the ever-elegant Samantha Ruth Prabhu. In a narrative that cleverly breaks the fourth wall, she invites viewers on a guided tour through the world of Casagrand Belair—highlighting its bespoke features such as private gardens, personal elevators, and opulent home theatres. Each element is crafted to reflect the sophistication and grandeur that define this landmark development.
Commenting on the exciting new campaign, Mr. Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand, stated, “At Casagrand, our vision extends beyond constructing homes; we aim to curate iconic lifestyles. Our collaboration with Samantha Ruth Prabhu for Casagrand Belair is a natural progression of this philosophy. Samantha embodies elegance, ambition, and refinement – qualities that seamlessly align with the world-class luxury we are crafting at Casagrand Belair. This campaign is meticulously designed to transcend conventional marketing, offering an immersive journey that mirrors the luxury and sophistication of the project. With her captivating presence, we are confident that Samantha will forge a deeper connection with our audience, establishing Casagrand Belair as not just a residence, but a powerful statement of the life they aspire to lead.”
Casagrand Belair, sprawling across a generous 9.35 acres in Gowdavelli, Hyderabad, redefines urban luxury with 79 meticulously designed 5 BHK ultra-luxury bungalows. Each bungalow boasts exclusive features such as a private home theatre and private lifts. The project also offers over 85 world-class lifestyle amenities, promising a life of sophistication and unmatched comfort. With over 75% (6.8 acres) of the development dedicated to open green spaces, each bungalow is enveloped by a minimum of 1000 sqft of private garden, ensuring abundant natural light, ventilation, and serene views. The community further features two grand clubhouses and over 85 thoughtfully curated amenities, including a rooftop swimming pool, gymnasium, spa, indoor games room, multi-sport courts, banquet hall, business lounge, amphitheatre, co-working spaces, and dedicated yoga and meditation zones, all seamlessly integrated to offer a holistic and elevated lifestyle. From expansive interiors to meticulous detailing, every bungalow at Casagrand Belair is a testament to grandeur and individual expression.
With the launch of premium villa communities like Casagrand Belair, Casagrand Hanford in Mamidapally, and Casagrand Windsor Court in Mankhal, Casagrand is rapidly becoming the preferred choice for discerning luxury homebuyers in Hyderabad. This latest campaign underscores Casagrand’s commitment to pushing the boundaries of creative real estate marketing while reinforcing its position as a pioneer in luxury residential spaces across South India.
