Muskan Ek Pahal Sangh has announced the appointment of Sakshar Media as its official PR partner for its Excotic Astronimia 2022. A New Year’s Eve Gala — Party with a Purpose that will be held from 8:30 p.m. to 12:30 a.m. on Dec 31 at the Huda City Ground, Sector-29 Gurugram.
Sakshar Media will be responsible for increasing the event awareness on social media and media visibility for both as a part of its partnership for its event.
Headquartered in Delhi with principal offices PAN India, Sakshar Media handles an impressive portfolio of brands across industries such as health, education, hospitality, technology and more. On the back of its contributions to the Indian PR fraternity, the company has won several awards and accolades including those from PR 40 under 40 Awards, IBR Award etc. The agency has also established a strong foothold in the Indian market with key brand mandates such as Alniche Lifesciences, The Biryani House, India Book of Records, ModishOmbre, EuroSafety Group among others.
Commenting on the tie-up, Priyanka Yadav, Chairman – Muskan Ek Pahal Sangh (Society) said, “Muskan Ek Pahal Sangh (Society) always had a dream and urge to do something for mankind. We have been working tirelessly in building the capacity of communities to ensure empowerment for marginalized women and girls. So, we decided to host this fundraising event on this New Year’s Eve.”
Commenting on the tie-up Kartik Malhotra, Co-Founder & MD – Kya Tum Mai Hai Talent said, “We believe that Sakshar Media’s diverse experience in PR and deep understanding of entertainment makes them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build our brand.”
Commenting on the win Puneet Kumar Kanojia, Founder Director – Sakshar Media said, “We are incredibly excited for the opportunity to collaboratively work with a credible, trusted and leading TV show. We aim to execute creative, impactful, disruptive and seamlessly driven PR campaigns that would bring maximum ROI for the brands. We hope to redefine the landscape with our initiatives and help the brands accomplish their desired outputs.”