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Monday, February 6, 2023

Saatchi & Saatchi Australia rolls out campaign for Toyota celebrating 25 years of Electrification

Toyota Australia has launched the next phase of its integrated campaign ‘In Our Nature’, highlighting its electrification journey over the past 25 years, starting with the Prius. According to the campaign the brand has sold over 300,000 hybrid electric vehicles in Australia.

Created by Saatchi & Saatchi Australia, the campaign showcases the options provided by Toyota over the past 25 years for customers, and the journey of sustainable options that will continue on into the future.

“As the take-up of electrified vehicles continues to grow, we wanted to celebrate the 25 years of electric innovation Toyota has helped pioneer,” said Simon Bagnasco, Head of Creativity, Saatchi & Saatchi Australia.

“Not just to celebrate the great work Toyota has already done, but to look forward to what’s coming next on Toyota’s journey to a lower emission future.”

‘In Our Nature’ rolls out across key channels including broadcast, digital, OOH and in-store.


  • Client: Toyota Motor Corporation Australia
  • Senior Manager – Brand Management & Communications: Andrew Wearing
  • Manager, Communications – Commercial & Brand: Kylie Graham
  • Senior Brand Communications Coordinator: Britt Hennessy
  • Senior Brand Communications Coordinator: Braden Churcher
  • Brand Communications Coordinator: Amber Mottram

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