Marking the celebration of World Earth Day, Ruder Finn, globally recognised integrated communications consultancy renews its brand identity through a unique global campaign which aims to draw people’s attention towards the need for sustainability measures in order to conserve earth. Under this unique campaign The company invited its employees across the globe to share sustainability measures, big or small, towards saving the earth and making it a better place to live in. With the aim to reinvent, the campaign will encourage employees to create and share best practices and ideas about living a sustainable lifestyle.
The newly launched campaign will be celebrated throughout the year across all Ruder Finn offices across seven countries. The company kick started the campaign with a global town hall today, while also launched their new logo to commemorate Earth Day celebrations.
Detailing about the idea behind rebranding, Atul Sharma, Managing Director, Ruder Finn India said, “As a people first organisation, Ruder Finn wishes to turn the focus on some of the big issues that our people and we, as an organisation are passionate about. I strongly echo the thought that “We Do Not Inherit Earth from Our Ancestors; We Borrow It from Our Children.” While we’ll take it one small step at a time, we intend to make them count and inspire people and communities around us. This is not just a campaign that starts and ends on Earth Day. Our aim is to make it a way of life by promoting sustainable living through various initiatives all year round.”
About Ruder Finn
Ruder Finn is a global, integrated communications consultancy, producing award-winning work at the intersection of strategy, creativity and content. Founded in 1989, Ruder Finn Asia, with offices in Singapore, Kuala Lumpur, Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, New Delhi, Mumbai and Bangalore and partners throughout the region, is a recognized leader in communications in the Asia-Pacific region and one of the top international communications consultancies in China. The agency represent multinationals in sectors including healthcare and life sciences, technology, corporate and financial communications, issues and crisis management, automotive, consumer marketing, arts, CSR, and travel and tourism.