L&K Saatchi & Saatchi has strengthened its creative leadership team by appointing Roshni Kavina as National Creative Director. In her new role, Kavina will be responsible for enhancing the agency’s creative output, fostering innovation, and driving brand success for clients. She will be based in the agency’s Mumbai office and report to Chief Creative Officers Kartik Smetacek and Rohit Malkani.
With two decades of experience in advertising and design, this appointment marks Kavina’s return to Publicis Groupe, where she previously served as Executive Creative Director at Publicis Ambience from 2015 to 2021, overseeing key accounts like Lakmé, Enamor, and Ferrero Rocher. Kavina’s career also includes roles at Saatchi & Saatchi and BBH India within Publicis Groupe.
Before joining L&K Saatchi & Saatchi, Kavina was Brand Strategy and Creative Head for North America and Canada at Byju’s International. She is also the founder of ‘The Nextdoor Artist,’ an art studio she established in 2013.
“It is heartwarming to see Roshni returning to the team, especially as we continue to expand our portfolio with new lifestyle and luxury brands. Having worked with her in the past on some major brands, I am confident that her expertise in lifestyle and luxury branding, and her design capability will further boost our creative excellence,” said Paritosh Srivastava, CEO, of L&K Saatchi & Saatchi and Publicis India.
“Roshni comes in at exactly the right time to partner with the creative leadership on a couple of large accounts we’ve recently won. Her skillset greatly enhances the agency’s creative firepower, and we look forward to big things from her in the months to come,” added Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi in a joint statement.
Kavina said: “I believe that no matter which path we take, as long as we visit new worlds and learn along the way, the journey is well lived. Having worked with Paritosh on some of the most coveted brands in my earlier stint, I am thrilled to return to familiar grounds. It is a pleasure to be a part of a team where each member brings unique strength, and I am excited to help build the lifestyle and luxury brands portfolio for L&K Saatchi & Saatchi. I am honoured to be a part of the family and can’t wait to get started.”
