Roopkala, the luxury women’s wear brand known for its flagship store in Marine Lines, Mumbai, has unveiled its latest bridal collection, “NIA,” a tribute to the elegance and profound emotions surrounding a bride’s wedding day. Set against Nepal’s breathtaking landscapes, the NIA collection captures not just the intricate beauty of bridalwear but also the rich sentiments woven into wedding rituals. The campaign showcases the creative vision of photographer Kishor Kayastha, who collaborated with BeanstalkAsia to craft a visual narrative that embodies a bride’s journey, celebrating love, tradition, and cultural heritage.
“At BeanstalkAsia, we wanted to go beyond showcasing just beautiful clothes – we wanted to capture the heart of a bride’s emotional journey,” said Upendra Singh Thakur, Founder, BeanstalkAsia.
“We have worked to create a visual story that seamlessly blends Roopkala’s rich heritage with the modern bride’s desire for luxury and grace, all shot in the beautiful and serene locations of Lower Mustang in Nepal. The campaign broke in Print, OOH as well as other Digital and Social Media platforms.”
“NIA is designed to reflect the joy, anticipation, and love that surrounds each moment, making it a truly unforgettable collection for every modern woman,” added Mukesh Motla, Director, Roopkala.
“The NIA collection, featuring exclusive Sarees and Lehengas with exquisite artistry and intricate craftsmanship, is now available at the flagship Roopkala store at Marine Lines, Mumbai and its online store as well, offering brides a chance to celebrate their wedding journey with unparalleled elegance and style.”
Infused with modern designs and luxurious traditional craftsmanship ever so brilliantly, NIA is more than just a wedding collection – it’s an ode to the journey a bride takes, from the playful joy of the Mehendi, the exuberance of the Sangeet, the sacredness of Haldi and Shaadi, to the grandeur of the Reception. This collection is designed to envelop the bride in timeless grace while reflecting the emotions of each celebration.
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