ixigo has announced Indian cricket legend Rohit Sharma as its brand ambassador for its trains app, unveiling a fresh and dynamic advertising campaign. In this new campaign, Rohit Sharma steps into a surprising and entertaining role—a “rapping ticketman”—to showcase the app’s innovative features. The advertisement, which blends humor, creativity, and high energy, has been launched across television, digital, and outdoor platforms as part of a comprehensive 360-degree campaign.
The partnership aims to enhance ixigo’s nationwide appeal, reinforcing its position as the go-to platform for seamless and reliable train travel. The catchy rap in the ad highlights ixigo’s user-friendly features, including real-time train updates, live running status, ticket availability, confirmation predictions, and a quick and hassle-free booking experience.
With this engaging collaboration, ixigo continues to redefine convenience for millions of train travelers across India, bringing a fresh and relatable twist to travel solutions.
Dinesh Kumar Kotha, CEO, ixigo Trains, said, “We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration—values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience.”
Rohit Sharma, exclusively managed by RISE Worldwide, said, “I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations. I look forward to being part of ixigo’s incredible journey focused on redefining travel through efficient solutions and making stress-free and seamless travel a reality for people all across India.”
