Riyo Herbs, an international concept-based skincare brand announced it has signed on Indian actress Sonakshi Sinha as the Brand Ambassador for its Skincare Segment. The company provides tailored, gender-neutral skincare solutions for all skin types, redefining the outlook on beauty. Riyo Herbs’ vision is to create a pure and natural skin care range consisting of contemporary botanical Actives to let people connect to nature in an affordable range. Riyo Herbs has non-toxic, Sulphate & Paraben-free and clinically tested products across different ranges of skincare.
As the Brand Ambassador for Riyo Herbs, Sonakshi Sinha will be responsible for the brand’s advertising and marketing campaigns. Being a popular actress with more than 30 Bollywood movies to her credit, Sonakshi Sinha sports a glowing and clear skin and is regarded as one of the most beautiful celebrities today. Her endorsement of homegrown brand, Riyo Herbs, shows her commitment to work with Indian brands supporting the Make in India Initiatives.
Talking about the brand association, Sonakshi Sinha said, “I am elated to be a part of the brand Riyo that is offering sustainable nature inspired skin care range. Being a follower of natural and organic ingredients, I can say that these products would definitely go a long way and improve our Skincare regime.”
Speaking on the celebrity association, Sourabh Bhardwaj, Founder and Director, Riyo Herbs India said, “We wanted to associate with someone who represents the effortless natural beauty and the actress fits all our needs. Her beautiful and clear skin has a familiarity with the Indian audience and we are excited to work with a talented actress like her. Her presence will help us garner customer’s trust and enhance the brand image to achieve success.”