FCB Interface has appointed Ritika Malhotra as its new Head of Digital, marking another significant step in the agency’s commitment to enhancing its digital capabilities. Malhotra shared the news of her appointment through a LinkedIn post, expressing excitement about her new role and the opportunity to contribute to the agency’s growth in the evolving digital landscape.
Malhotra brings a wealth of experience in building robust digital ecosystems that drive both revenue and profitability. Her expertise spans strategy development, campaign execution, and fostering meaningful consumer engagement. In her previous role as Head of Digital at Wondrlab India, she led impactful campaigns for major global and national brands, including P&G, TikTok India, HDFC Bank, Google Cloud, and ITC.
Her career trajectory reflects her dynamic and versatile experience in the digital domain, with leadership positions at esteemed agencies such as FCB Kinnect, Coolfire, and VMLY&R. At each organization, she played a pivotal role in crafting innovative strategies that aligned with evolving market trends and client needs.
Malhotra’s appointment is expected to strengthen FCB Interface’s digital offerings and position the agency as a leader in delivering integrated, cutting-edge solutions for its clients.