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Thursday, June 13, 2024

Reprise bags social media account for The Government Technology Agency of Singapore

Reprise, IPG Mediabrands’ global performance marketing agency, has announced its appointment as the social media content agency for The Government Technology Agency of Singapore, following a competitive media pitch that concluded last month. The agency will lead the strategic social content development for GovTech across its digital platforms. Reprise’s appointment to the GovTech social content business is effective immediately.

Karen Soo - Head of Reprise - Reprise Digital | LinkedIn
Karen Soo, Head of Reprise Singapore

Elated on winning the account, Karen Soo, Head of Reprise Singapore, said, “At Reprise we are focused on providing an holistic Flow throughout the entire digital customer experience. We are beyond proud to partner with GovTech, an innovative and transformative brand that focuses on building effective solutions for both citizens and businesses across Singapore.”

About Reprise

Reprise is the world’s largest performance marketing network, with over 3,000 experts in 68 offices in 48 markets, offering a complete suite of crafts designed to deliver customer-centric performance marketing. In addition to providing comprehensive digital solutions to the clients, as part of the Mediabrands family Reprise supports industry’s leading partner agencies – UM, Initiative, and Matterkind– and leverage additional world-class IPG resources, including Acxiom, to deliver customer-centric performance marketing to clients. The agency has gained various awards which includes Cannes Lions, US Search Awards 2019, The Drum Search Awards, The Lovie Awards, UK Content Awards, Dutch Search Awards, OMMA Awards, Content Marketing Awards and Campaign Tech Awards.

About The Government Technology Agency of Singapore

With the vision of Empowering the nation with possibilities through infocomm technology and related engineering technology, The Government Technology Agency of Singapore deals with the digital transformation within the public sector by harnessing the best info-communications technologies to make a difference to the everyday lives of people in Singapore. The mission is to strive towards making lives better with Engineering Digital Government, building smart nation capabilities and expertise and co-creating a technolgy- enables future.


Since the arrival of the first personal computer in the 1980s, Singapore has embraced technology as a crucial engine of the economy and society. The early computerisation efforts of the government in the 1980s paved the way to becoming one of the world’s most connected countries today. In the 1990s, Singapore was among the first to have broadband links nationwide, while the 2000s saw the deployment of a fibre broadband network and wireless hotspots throughout the island. Over the years, Singapore has been awarded top marks in prestigious studies such as the World Economic Forum’s Global Information Report. The country’s infrastructure as well as government digital services are often recognised for its technological readiness. As Singapore continues to leverage on new technologies to digitally transform government digital services, there are lessons to share and much to learn from other countries that have developed new ways of improving the online experience for citizens.


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