Rediffusion has recently been assigned the entire communication portfolio of Garden Vareli, a brand owned by Garden Silk Mills Private Limited, Surat The agency will help the client with marketing strategy, creatives, digital and media.
Welcoming Rediffusion to Garden Vareli, Mr. Debi Prasad Patra, Director, Garden Silk Mills Private Limited, commented, “Rediffusion launched the Garden Vareli brand in the 70s and made it a household brand with advertising that became famous. In working with Team Rediffusion again, we are hoping to re-create the magic.”
Dr. Sandeep Goyal, Managing Director, Rediffusion added, “Garden Vareli is a cult brand. It had gone into a short hiatus. We are delighted to be assigned the task of re-igniting the brand. In the 1970s and 80s, Garden Vareli was the benchmark of fashion and style. We hope that in the days and months ahead, we will be able to recapture the imagination of our buyers.”
The Garden Vareli account will be handled by Rediffusion from its Mumbai office, led by Kalyani Srivastava and Pramod Sharma.
Rediffusion is India’s largest and independent full-service advertising agency that builds and executes end-to-end visual narratives for brands of repute across verticals. Founded in 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan, Rediffusion Brand Solutions Private Limited is one of India’s most iconic advertising agency groups. The agency, known for its category-defining work, has been responsible for building powerful brands over the years. Rediffusion and Everest Media have been acquired by Mogae Media since 1st May 2021.
Website for reference: http://www.rediffusion.in/